Digital Marketing Manager

Astral Adhesives

Website: astraladhesives.com
Job details:

Role Purpose

To drive profitable sell-out growth across E-Commerce and Quick Commerce platforms by owning performance marketing strategy, media execution, ROI governance, and continuous optimization in close partnership with E-Com and Q-Com sales teams.

Ownership & Accountability

Direct accountability for media spend efficiency, ROAS improvement, campaign outcomes, and budget governance. The role is expected to proactively course-correct, optimize, and deliver outcomes with minimal supervision.

Key Responsibilities

• Define and execute performance marketing strategy across E-Commerce and Quick Commerce platforms
• Plan and manage annual and monthly media budgets aligned to business priorities and platform calendars
• Execute and optimize paid campaigns across search, display, sponsored ads, and platform-native tools
• Continuously improve ROAS, CTR, conversion rates, and cost efficiencies through testing and optimization
• Work closely with E-Com / Q-Com KAMs to align media spends with availability, pricing, and stock health
• Own performance dashboards tracking spend, sales uplift, ROAS, and contribution margins
• Partner with finance for spend reconciliation, ROI tracking, and governance
• Drive hyperlocal performance strategies for Quick Commerce including city and dark-store level execution
• Manage agencies with clear KPIs and outcome-linked accountability

Ways of Working – Founder Mindset

Operate with high ownership, cost consciousness, bias for action, and accountability for outcomes. Focus on business impact rather than vanity metrics, with strong comfort around data, pace, and pressure.

Candidate Profile

5–8 years of performance marketing experience with hands-on exposure to E-Commerce and Quick Commerce platforms. Strong understanding of ROAS, CAC, contribution margin, and platform ad ecosystems. With proven track record of past assignments.

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