ARC Document Solutions
Website:
e-arc.com
Job details:
Job Title: Digital Marketing Manager (E-commerce | D2C & B2B)
Location: Kolkata, India
Experience: 5–8 years
Employment Type: Full-time
About The Role:
We are looking for a performance-driven Digital Marketing Manager to take complete ownership of our existing e-commerce website and drive growth across both D2C and B2B channels. The ideal candidate should have a strong track record in scaling online businesses, optimizing conversion funnels, and generating both revenue and qualified leads.
Key Responsibilities
- Take end-to-end ownership of our existing e-commerce website, ensuring consistent growth in traffic, conversions, and revenue.
- Develop and execute digital marketing strategies across both D2C and B2B segments.
- Drive online sales through performance marketing channels such as Google Ads, Meta Ads (Facebook/Instagram), and other paid platforms.
- Build and optimize marketing funnels:
- D2C: Traffic → Conversion → Retention → Repeat purchase
- B2B: Lead generation → Lead nurturing → Conversion
- Optimize website performance, user experience (UX), and conversion rates (CRO).
- Manage and improve product visibility and performance across marketplaces (Amazon, Flipkart, etc.).
- Plan and execute SEO, SEM, email marketing, and retargeting campaigns.
- Generate and manage B2B leads through landing pages, LinkedIn campaigns, and CRM integration.
- Analyze website and campaign performance using tools like Google Analytics and provide actionable insights.
- Collaborate with internal teams (sales, tech, design, content) to enhance customer journey and drive business outcomes.
- Manage digital marketing budgets and ensure strong ROI across channels.
Required Skills & Qualifications
- 5–8 years of experience in digital marketing with hands-on experience managing e-commerce websites.
- Proven track record of scaling an existing e-commerce business (not just launching new ones).
- Strong exposure to both D2C sales and B2B lead generation strategies.
- Expertise in performance marketing (PPC, paid social, retargeting, LinkedIn Ads).
- Experience with e-commerce platforms (Shopify, WooCommerce, Magento, or similar).
- Proficiency in Google Analytics, Google Tag Manager, and reporting tools.
- Experience with CRM tools (HubSpot, Zoho, Salesforce, etc.).
- Strong understanding of SEO, content marketing, and email automation.
- Experience in conversion rate optimization (CRO) and A/B testing.
- Data-driven mindset with strong analytical and problem-solving skills.
Preferred Qualifications
- Experience handling established e-commerce brands with ongoing revenue targets.
- Knowledge of marketplace growth strategies (Amazon/Flipkart ads & ranking).
- Familiarity with marketing automation and customer lifecycle management.
- Exposure to cross-channel attribution and advanced analytics.
About ARC Document Solutions
ARC Document Solutions is a leading provider of digital printing, document management, and information solutions for businesses worldwide. With a strong presence in the AEC (Architecture, Engineering, and Construction) industry, ARC has expanded its expertise to offer innovative solutions in facilities management, scanning, and digital transformation. Our cutting-edge technology and customer-centric approach empower businesses to streamline operations, improve efficiency, and enhance collaboration.
Why Join ARC Document Solutions?
At ARC, we believe in fostering a culture of innovation, collaboration, and professional growth. As a part of our team, you'll have the opportunity to work with industry-leading professionals, gain hands-on experience with advanced digital solutions, and contribute to impactful projects. Our commitment to employee development, dynamic work environment, and global presence make ARC an ideal place for ambitious professionals to advance their careers. Whether you're looking to refine your expertise or explore new opportunities, ARC provides the perfect platform to grow and thrive in the digital landscape.
ARC Document Solutions is a global provider of digital printing and document workflow solutions, catering to businesses across various industries. With 140 locations worldwide and deep domain knowledge, we assist brands in expanding their reach, enhancing their vision, and thriving in a competitive marketplace.
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