Website:
Job details:
Company Description We are a workforce solutions company specializing in providing skilled manpower for construction projects of all sizes. Our services cover white-collar, blue-collar, and grey-collar professionals, including project managers, engineers, skilled tradespeople, and technicians. We focus on delivering reliable, efficient, and cost-effective staffing to keep project sites operating smoothly and on schedule. By connecting organizations with the right talent at the right time, we help clients build with confidence and achieve sustainable project success.
Company: Vishang Services Private Limited (formerly known as ANG Manpower Solutions Pvt Ltd)
Position: Marketing Manager – Digital & Brand Marketing
Department: Marketing
Experience: 5+ Years
Qualification: MBA / PGDM in Marketing
Employment Type: Full-Time
Salary: 8-10 LPA
Location: Bangalore (on-site)
1. Role Overview
Vishang Services is looking for a dynamic and hands-on Marketing Manager to lead the company’s digital marketing, content, social media, branding and marketing initiatives.
The ideal candidate will be a creative and commercially oriented individual contributor with strong knowledge of digital marketing, content creation, graphic design, social media management and brand building. The person will be responsible for developing and executing marketing campaigns while personally driving content creation, including Reels, videos, creatives and social media campaigns.
The role requires someone who can independently conceptualize an idea, create the content, execute the campaign, monitor performance and continuously improve the approach.
2. Key Responsibilities
A. Digital Marketing
- Develop and execute Vishang Services’ digital marketing strategy across relevant platforms.
- Manage and optimize social media channels, website content and digital campaigns.
- Plan and execute campaigns for brand awareness, lead generation and business growth.
- Monitor digital marketing performance and provide regular insights and reports.
- Track engagement, reach, leads, conversions and other relevant marketing KPIs.
- Stay updated with the latest digital marketing trends, tools, platforms and content formats.
B. Social Media & Reels
- Own the complete social media content calendar for Vishang Services.
- Conceptualize, script, shoot/coordinate and publish Instagram Reels, LinkedIn videos, short-form videos and other social content.
- Identify trending content formats, topics, sounds and themes relevant to the business.
- Develop creative campaigns to increase followers, engagement, reach and brand visibility.
- Coordinate with internal teams to identify stories, achievements, projects, employees and business developments that can be converted into engaging content.
- Build Vishang’s presence as a credible and recognizable brand across social media platforms.
C. Content Development
- Develop high-quality content for LinkedIn, Instagram, website, presentations, brochures and other marketing channels.
- Write marketing copies, captions, campaign content, scripts, articles and business communication.
- Convert business and industry information into engaging and easy-to-understand content.
- Develop thought-leadership content around staffing, recruitment, workforce solutions, construction, infrastructure and related industries.
- Maintain consistency in brand messaging and communication.
D. Design & Creative
- Independently create or coordinate social media creatives, posters, banners, presentations, brochures, infographics and digital advertisements.
- Have strong working knowledge of design tools such as Canva, Adobe Photoshop, Illustrator, Premiere Pro, CapCut or equivalent tools.
- Ensure all marketing collateral follows Vishang’s branding guidelines.
- Develop visually appealing content for campaigns, events, recruitment and corporate communication.
E. Brand Management
- Strengthen Vishang's corporate identity and market positioning.
- Develop and maintain consistent branding across digital and offline channels.
- Support corporate presentations, company profiles, brochures, proposals and marketing collateral.
- Identify opportunities for brand visibility through events, partnerships, industry forums and digital platforms.
F. Campaign & Lead Generation
- Plan and execute marketing campaigns aligned with business objectives.
- Work closely with the Business Development and Sales teams to understand target markets and customer segments.
- Develop campaigns that generate qualified business leads.
- Support employer branding and recruitment marketing initiatives.
- Analyse campaign performance and recommend improvements.
G. Marketing Analytics
- Track and analyse social media and digital marketing performance.
- Prepare monthly marketing dashboards and reports.
- Monitor metrics such as reach, engagement, impressions, website traffic, leads and conversion.
- Use data and insights to improve future campaigns and content strategies.
3. Required Skills
- Strong understanding of Digital Marketing and Social Media Marketing.
- Excellent knowledge of Content Creation and Content Marketing.
- Strong creative and visual communication skills.
- Hands-on experience in creating Reels and short-form video content.
- Good graphic design skills.
- Strong copywriting and communication skills.
- Knowledge of SEO, Google Analytics, social media analytics and digital advertising.
- Knowledge of Meta/Instagram and LinkedIn marketing.
- Ability to develop and manage a content calendar.
- Strong understanding of branding and corporate communication.
- Ability to independently manage multiple marketing activities.
- Strong analytical and problem-solving skills.
- Ability to work in a fast-paced, entrepreneurial environment.
Click on Apply to know more.