Digital Marketing Manager

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Company Description

Amrita University and its Alumni are a dynamic, lifelong network that fosters connections, guidance, and opportunities for its members. Collaborating closely with university departments, companies, research groups and governments, we ensure that alumni benefits reach all campuses while nurturing a sense of belonging and community. Focused on career growth, support, and meaningful relationships, we empower alumni to achieve their personal and professional aspirations. Our network is dedicated to being an enduring source of support and connection for every member. See www.amrita.edu

Role Description

This is a full-time hybrid role for a Digital Marketing Manager. The position is primarily based in Karunagappally, Kerala, in our Amritapuri campus, with the flexibility of remote work for some tasks, after an initial 3 month in office work. Responsibilities include managing social media campaigns, with a heavy emphasis on automation processes for our large database of alumni, use of AI tools for social media handles, especially LinkedIn and WhatsApp. This is not ads driven, but requiring high degree of market segment understanding and use.

Qualifications

• Proficiency in Social Media Marketing and managing digital campaigns with a heavy use of automation tools and AI tools
• Experience in Digital Marketing, Lead Generation, and fostering audience engagement
• Strong Marketing skills to design and execute innovative outreach strategies
• Excellent project management and organizational skills
• Effective communication and team collaboration capabilities
• Knowledge of alumni networks and higher education sector is an advantage
• Bachelor's degree in Marketing, Communications, Business, or a related field

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