Altisource
Website:
altisource.com
Job details:
Role Overview
We are seeking a hands-on Marketing Manager based in India who thrives in execution. This is a doer role and should be able to work independently or as part of a team.
You will be responsible for building, launching, and optimizing campaigns across digital channels— (content creation) leveraging AI tools to increase speed, scale, and performance.
Key Responsibilities
Digital Marketing Execution
- Assist our Digital Marketing Manager with SEO optimized copy for SEM campaigns. (copywriting – AI leverage)
- Help drive SEO performance by creating optimized content and helping with on page and keyword strategy. (content creation revolving around SEO)
- Manage organic social media campaigns and help maintain social media accounts
- Monitor performance and continuously optimize for conversion and efficiency
Content Creation
- Create SEO-optimized blogs, landing pages, and ad copy
- Translate complex real estate concepts into clear, U.S.-market-ready messaging
- Develop conversion-focused content for campaigns
Email Marketing
- Create robust content for email campaigns (promotional, nurture, lifecycle)
- Help manage segmentation, testing, and performance optimization
- Improve engagement through strong copy and targeting
AI-Driven Video Creation
- Create short-form marketing videos using AI tools
- Develop scripts, storyboards, and concepts optimized for engagement
- Produce video content for social media, product promotion, and education
AI-Enabled Marketing Execution
- Use AI tools to accelerate:
- Content creation
- Campaign development
- Ad copy and creative testing
- Performance analysis and optimization
- Continuously identify ways to increase output and efficiency using AI
What We’re Looking For
- 5+ years of hands-on digital marketing experience/Communication is key (US) (execution-focused)
- Demonstrated ability to build and launch campaigns end-to-end
- Strong working knowledge of:
- Analytics platforms
- SEO best practices and tools
- Social media platforms and management tools
- Email marketing platforms (e.g., Salesforce Marketing Cloud)
- Experience creating written, email, and video content independently
- Strong understanding of AI tools for marketing and content creation
Critical Requirements
- Fluent in English with strong command of U.S.-based tone, grammar, and messaging expectations
- Proven ability to write clean, natural, and conversion-focused copy for a U.S. audience
- Experience using AI tools to produce marketing content at scale
- Ability to work independently and execute quickly with minimal oversight
Click on Apply to know more.