Digital Marketing Manager – IBS Intelligence

IBS Intelligence

Website: ibsintelligence.com
Job details:

🚀 Digital Marketing Manager – IBS Intelligence (Global FinTech Leader)

Location: Mumbai

Experience: 7–12 years (ideal 8–10 years) | B2B Digital Marketing (FinTech / SaaS / Consulting preferred)

About Company

IBS Intelligence (www.ibsintelligence.com) is one of the world’s leading specialist FinTech research and advisory firms, with a 30+ year legacy of delivering independent, data-driven insights to global technology firms, consulting organizations, institutional investors, and banks.

Our portfolio includes:

• Galaxy FinTech Knowledge Portal
• Global FinTech Research Reports
• IBSi FinTech Journal (monthly)
• Global Events & Awards
• Strategic Advisory Services

🎯 The Opportunity

We are looking for a high-impact, ROI-driven Digital Marketing Manager to scale IBSi’s global digital presence and revenue engine. This is a growth and transformation role, with a strong emphasis on AI-enabled marketing execution and multi-channel scaling across LinkedIn, Google, and Instagram.

You will:

• Build IBSi into a dominant global FinTech research brand
• Drive qualified lead generation and revenue growth
• Accelerate direct digital sales (B2B & B2C) of reports, subscriptions, and events
• Leverage AI tools to significantly enhance marketing productivity and ROI
• Build a strong Instagram-led brand and engagement engine
• Expand across India, UK, Europe, US, and ASEAN

🔥 Key Responsibilities

• Growth & Demand Generation

Own and execute a full-funnel digital growth strategy

Build scalable engines across LinkedIn, Google, and Instagram

• AI-Driven Marketing Execution (Critical)
• Use AI tools (ChatGPT, Jasper, Midjourney, etc.) for:

Content at scale (ads, landing pages, social)

Personalization and targeting

Campaign optimization and testing

• Performance Marketing

Manage LinkedIn Ads, Google Ads, Instagram Ads, retargeting

Drive CAC, CPL, ROAS optimization

• Social Media & Brand

Scale IBSi’s presence on LinkedIn and Instagram

Drive engagement, storytelling, and conversions

• Content & Thought Leadership

Convert research into high-performing marketing assets

• Automation & CRM

Build AI-enabled lead nurturing and lifecycle campaigns

• Analytics

Own dashboards for traffic, leads, conversions, revenue

🧠 What We Are Looking For

Experience:

• 7–12 years in digital marketing with proven revenue impact
• Strong ownership of lead generation and digital sales outcomes

Preferred Background:

• B2B FinTech / SaaS / Martech companies (highly preferred)
• Research, subscription, or insights-led businesses
• High-growth startups / scale-ups
• Top-tier performance marketing agencies (with B2B focus)
• Consulting firms (marketing/growth roles)

AI Capability (Must Have):

• Hands-on use of AI tools in marketing workflows
• Ability to integrate AI into:
• Content creation
• Campaign optimization
• Audience targeting
• Automation and analytics

Core Skills:

• Performance marketing: LinkedIn, Google, Instagram
• Strong Instagram growth and conversion strategy experience
• SEO, content marketing, and funnel optimization
• Marketing automation (HubSpot / Zoho / Salesforce)
• Strong commercial mindset and ROI focus
• Experience targeting global CXO audiences is a plus

⭐ What Makes This Role Unique

• Build a next-generation AI-powered marketing engine
• Direct impact on global revenue growth
• Work with a globally respected FinTech brand
• High visibility and ownership

📩 Apply Now

If you are a growth-focused, AI-first digital marketer who thrives on delivering measurable impact, we would love to hear from you.

📧 Send your CV to: talent@ibsintelligence.com

Click on Apply to know more.