ProMind Solutions
Website:
promindsolutions.com
Job details:
Digital Marketing Executive (Lead Generation – Refurbished IT Hardware)
Industry: Refurbished IT Hardware / Enterprise IT Equipment / IT Asset Recovery
Location: Noida
Role Summary
We are looking for a performance-driven Digital Marketing Manager to generate qualified B2B leads for our refurbished IT hardware business. The role is responsible for creating and managing digital campaigns that drive demand for refurbished laptops, desktops, servers, networking equipment, storage solutions, and enterprise IT hardware across domestic and international markets.
The ideal candidate should have experience in B2B digital marketing, lead generation, SEO, paid advertising, and marketing automation.
Key Responsibilities-
Lead Generation
- Generate high-quality B2B leads through LinkedIn, Google Ads, Meta Ads, email marketing, Whatsapp marketing, SEO etc.
- Build targeted campaigns for IT resellers, system integrators, distributors, MSPs, educational institutions, corporate buyers, government organizations, and exporters.
- Develop lead-generation funnels for domestic and international markets.
Digital Marketing
- Plan and execute paid campaigns across Google Ads and LinkedIn.
- Improve organic search rankings for keywords related to refurbished IT hardware.
- Optimize landing pages to maximize conversions.
- Manage content marketing, blogs, newsletters, and social media campaigns.
Email & Automation
- Design outbound email campaigns.
- Manage CRM databases and lead nurturing workflows.
- Execute marketing automation campaigns for repeat engagement.
Analytics & Reporting
- Monitor campaign performance using Google Analytics, Search Console, LinkedIn Campaign Manager, and CRM dashboards.
- Track KPIs including CPL, ROAS, and conversion rates.
- Provide weekly and monthly performance reports with optimization recommendations.
Required Skills:
3–6 years of experience in B2B digital marketing.
Hands-on experience with Google Ads, LinkedIn Ads, SEO, SEM, and email marketing.
Familiarity with HubSpot, Zoho CRM, Salesforce, or similar platforms.
Strong analytical and content creation skills.
Experience in refurbished IT hardware, IT distribution, technology products, or enterprise IT solutions is preferred.
Click on Apply to know more.