Website:
thebhimajewellery.com
Job details:
Job Summary
The Digital Marketing Lead is responsible for driving Bhima Jewellery's digital presence, customer acquisition, brand awareness, and retail footfall generation through strategic online marketing initiatives. This role oversees the planning, execution, and optimization of digital campaigns across paid media, search engines, social media platforms, and customer engagement channels.
The ideal candidate should possess strong leadership capabilities, hands-on digital marketing expertise, and a data-driven approach to maximize campaign performance and business growth. This role requires close collaboration with retail operations, creative teams, merchandising, and management to strengthen Bhima's market presence and customer engagement.
Key Responsibilities
• Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and showroom footfall.
• Manage paid advertising campaigns across Google Ads, Meta Ads, YouTube Ads, and other performance marketing platforms.
• Lead SEO, SEM, Local SEO, and social media marketing initiatives.
• Plan and execute festive campaigns, promotional campaigns, and new showroom launch campaigns.
• Monitor campaign performance, website traffic, lead generation, conversions, and customer engagement metrics.
• Collaborate with creative, content, merchandising, and retail teams to ensure campaign success.
• Manage email marketing, WhatsApp marketing, and customer retention campaigns.
• Optimize campaigns for ROI, ROAS, customer acquisition cost, and conversion performance.
• Lead influencer marketing and brand collaboration initiatives.
• Manage digital marketing budgets, agencies, freelancers, and marketing vendors.
• Prepare performance reports, dashboards, insights, and recommendations for management review.
• Stay updated with emerging digital marketing trends, tools, and technologies.
Required Skills & Technical Expertise
• Proficient in Google Ads, Meta Ads Manager, and performance marketing campaign management.
• Strong understanding of SEO tools (SEMRush, Ahrefs), keyword research, and content optimization strategies.
• Expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Hands-on experience with email marketing platforms such as Mailchimp, Klaviyo, or similar tools. • Familiarity with social media scheduling and management platforms.
• Knowledge of conversion rate optimization (CRO) and A/B testing methodologies.
• Experience with marketing automation and lead nurturing workflows.
• Understanding of affiliate marketing and marketplace advertising platforms.
• Strong analytical, reporting, and data interpretation skills.
Soft Skills
• Proven leadership and team mentoring abilities.
• Strong analytical and data-driven mindset.
• Excellent communication and presentation skills.
• Ability to collaborate across departments and manage multiple stakeholders.
• Strong planning, execution, and project management capabilities.
• Creative problem-solving with a results-oriented approach.
Preferred / Nice-to-Have Skills
• Experience in Retail, Jewellery, Fashion, Luxury, or Lifestyle Brand Marketing.
• Strong understanding of Omnichannel Marketing and Online-to-Offline customer journeys.
• Experience driving showroom footfall through digital campaigns.
• Knowledge of CRM Marketing, Customer Loyalty Programs, and Customer Retention Strategies.
• Experience managing festive, seasonal, and promotional campaigns.
• Familiarity with influencer marketing, celebrity collaborations, and brand partnerships.
• Knowledge of video marketing, YouTube advertising, and short-form content strategies.
• Experience with AI-powered marketing tools and predictive analytics.
• Exposure to mobile app marketing and customer engagement campaigns.
• Experience handling multi-location retail marketing campaigns.
• Knowledge of voice search optimization and emerging digital marketing trends.
• Certifications in Google Ads, Google Analytics, Meta Blueprint, HubSpot, or related digital marketing programs.
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