Website:
vibosglobal.com
Job details:
full time
Digital Marketing & Lead Generation Specialist
Marketing & Business Development
VIBOS is a growing business process outsourcing and virtual support company helping insurance agencies streamline operations, improve efficiency, and scale sustainably. We specialize in providing dedicated virtual assistants, back-office support, customer service, lead generation, and operational solutions for businesses across the United States.
As we continue to expand, we are looking for a results-driven Digital Marketing & Lead Generation Specialist to help drive brand awareness, generate qualified leads, and support business growth initiatives.
We are seeking a highly motivated and creative professional who has hands-on experience in Lead Generation, Social Media Management, and Email Marketing Campaigns.
The ideal candidate should be comfortable managing multiple digital marketing channels, creating engaging content, generating business opportunities, and nurturing prospects through strategic outreach campaigns.
Responsibilities
- Lead Generation: Identify and research potential prospects and target audiences. Generate qualified leads through LinkedIn, email outreach, social media, and other digital channels. Build and maintain prospect databases. Support sales teams by providing high-quality leads and appointment-setting opportunities. Track and report lead generation performance metrics.
- Social Media Management: Manage company profiles across LinkedIn, Facebook, Instagram, and other relevant platforms. Create, schedule, and publish engaging content. Monitor audience engagement and respond to inquiries/comments. Develop strategies to increase brand visibility, followers, and engagement. Analyze social media performance and provide recommendations for improvement.
- Email Marketing Campaigns: Create and execute email marketing campaigns. Develop email sequences for lead nurturing and customer engagement. Segment contact lists and manage CRM databases. Monitor campaign performance including open rates, click-through rates, and conversions. Optimize campaigns based on data and performance insights.
- Content & Branding Support: Assist in creating marketing materials, blogs, newsletters, and promotional content. Ensure brand consistency across all marketing channels. Collaborate with internal teams to support business development initiatives.
Requirements
- Qualifications: Bachelor's degree in Marketing, Business Administration, Communications, or related field preferred. 2–5 years of experience in Digital Marketing, Lead Generation, or Business Development. Strong understanding of LinkedIn marketing and social selling. Experience with email marketing platforms and CRM systems. Familiarity with Canva, social media scheduling tools, and marketing automation platforms. Excellent written and verbal communication skills. Strong analytical and reporting skills. Ability to work independently and manage multiple projects simultaneously.
- Preferred Skills: Experience working with B2B businesses. Knowledge of insurance industry marketing is a plus. Experience with LinkedIn Sales Navigator. Familiarity with HubSpot, Zoho CRM, GoHighLevel, Mailchimp, or similar platforms. Basic graphic design and content creation skills.
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