Vivacious Destinations
Website:
vivaciousdestinations.com
Job details:
Performance Marketing Team Lead
Company Description Vivacious Destinations LLP is a Hospitality services company from its base in Bangalore,India. Vivacious has 3 division: 1) Tours & Travel services 2) Resort & Homestay end-to-end managed services and 3) DigiKatte : Digital Marketing services for various industries.
📍 Location: Rajarajeshwarinagar, Bengaluru (Work From Office)
💼 Experience Required: 3 – 5 Years
💰 Salary Range: ₹30,000 – ₹50,000 per month (Based on experience & skill set)
6 Days a week
We are looking for a results-driven Digital Marketing Lead who can plan, execute, and optimize digital campaigns to drive growth, leads, and measurable business outcomes. If you are passionate about digital marketing, analytics, and scaling campaigns, we’d love to connect with you.
Key Responsibilities
- Plan, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube Ads
- Lead end-to-end performance marketing strategy focused on lead generation and ROI
- Manage campaign budgets and improve ROAS, CPA, CPL, CTR, and conversion rates
- Track, analyze, and report campaign performance using Google Analytics, Tag Manager, and reporting dashboards
- Conduct audience research, competitor analysis, and campaign testing for optimization
- Lead and coordinate with creative/content teams for ad creatives and landing pages
- Execute A/B testing to improve campaign performance and conversion rates
- Stay updated with latest trends in paid media and digital marketing strategies
- Mentor junior team members and manage day-to-day performance marketing operations
- QA for creative content for Ads
Skills Required
✅ Strong expertise in Google Ads & Meta Ads
✅ Experience with Lead Generation Campaigns
✅ Hands-on knowledge of Google Analytics, GTM, Pixel Integration & Conversion Tracking
✅ Understanding of SMM, SEO, Landing Page Optimization & Funnel Strategy
✅ Data-driven mindset with strong analytical skills and AI tool use and implementation.
✅ Team handling and leadership capability
✅ Excellent communication and reporting skills
Preferred Candidate
- Proven track record of managing successful paid campaigns
- Experience handling multiple client accounts or brand campaigns (Hospitality, Education, Realestate, other public campaigns,FMCG and E-commerce)
- Strong understanding of digital growth and customer acquisition strategies
- Plan and build Organic growth
Click on Apply to know more.