Targetorate
Website:
targetorate.us
Job details:
Digital Marketing Lead (B2B Focus)
Hyderabad (On-site)
Salary: ₹5 – ₹7 LPA
Experience: 3 – 5 Years (Strict)
Please Apply Only If You Meet ALL Criteria
- Minimum 3 years of hands-on digital marketing experience (not internships)
- Proven experience working with B2B clients (mandatory)
- Strong understanding of lead generation (not just social media posting)
- Comfortable working on-site in Hyderabad
- Experience in handling campaigns independently (not just execution support)
Applications without B2B experience will not be considered
About Targetorate
Targetorate is a digital-first business consulting firm helping companies grow through:
- Digital Marketing (SEO, Paid Ads, Content)
- Digital Enablement (Websites, Portals, eCommerce)
- Digital Transformation (CRM, MarTech, Analytics)
We work closely with businesses to drive measurable growth and market expansion.
Role Overview
We are looking for a results-driven Digital Marketing Lead who can plan, execute, and optimize B2B campaigns focused on lead generation and ROI.
This is not a basic social media role; you will own strategy, execution, and performance.
Key Responsibilities
- Plan and execute B2B digital marketing campaigns
- Drive qualified lead generation via:
- Google Ads
- LinkedIn Ads
- SEO
- Email Marketing
- Manage and optimize paid campaigns (performance marketing)
- Analyze data using tools like Google Analytics, Search Console
- Improve conversion funnels and campaign ROI
- Work with internal teams for content and campaign execution
- Lead and guide junior team members (if applicable)
Must-Have Skills (Non-Negotiable)
- Strong experience in B2B lead generation
- Hands-on with:
- Google Ads / PPC
- LinkedIn Campaign Manager
- SEO basics
- Data-driven mindset (you should understand CPL, CAC, ROI)
- Good communication & client-handling skills
Good to Have
- Experience with CRM tools (HubSpot, Zoho, etc.)
- Marketing automation knowledge
- Experience in agency environment
Who Should NOT Apply
- Only social media managers (posting/content only roles)
- Freshers or less than 3 years experience
- Only B2C marketing background
- Candidates looking for remote roles
Why Join Us
- Work on high-impact B2B projects
- Opportunity to own campaigns end-to-end
- Growth into strategy & leadership roles
Click on Apply to know more.