Website:
taxserves.com
Job details:
Key Responsibilities
Digital Marketing Strategy
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Plan and manage annual, quarterly, and monthly digital marketing campaigns.
- Drive brand visibility, lead generation, and customer acquisition across digital channels.
- Analyze market trends, competitor activities, and customer behavior to identify growth opportunities.
Performance Marketing
- Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other digital platforms.
- Manage campaign budgets to maximize ROI, ROAS, and lead quality.
- Perform A/B testing and continuously optimize campaign performance.
Search Engine Optimization (SEO)
- Develop and implement on-page, off-page, and technical SEO strategies.
- Conduct keyword research and competitor analysis.
- Improve website rankings, organic traffic, and search visibility.
- Coordinate with developers to implement SEO best practices.
Content & Social Media Marketing
- Create and manage content strategies for websites, blogs, email campaigns, and social media.
- Manage social media platforms including LinkedIn, Instagram, Facebook, X, and YouTube.
- Increase audience engagement, followers, and brand awareness through creative campaigns.
Website & Conversion Optimization
- Optimize website performance and user experience.
- Improve landing page conversion rates through data-driven optimization.
- Coordinate with design and development teams for website enhancements.
Marketing Automation & CRM
- Execute email marketing campaigns and lead nurturing workflows.
- Manage CRM integrations and marketing automation platforms.
- Develop customer engagement and retention campaigns.
Analytics & Reporting
- Monitor campaign performance using Google Analytics 4, Google Tag Manager, Search Console, and Looker Studio.
- Generate performance reports and dashboards.
- Present actionable insights to improve marketing effectiveness.
Team & Stakeholder Management
- Lead and mentor the digital marketing team.
- Coordinate with sales, product, design, and leadership teams.
- Manage external agencies and vendors where applicable.
Required Skills
- Digital Marketing Strategy
- Performance Marketing
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- SEO (On-page, Off-page & Technical)
- SEM / PPC
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Looker Studio
- Marketing Automation
- Email Marketing
- Lead Generation
- Conversion Rate Optimization (CRO)
- Social Media Marketing
- Content Marketing
- WordPress
- CRM Management
- Landing Page Optimization
- A/B Testing
- Data Analytics
- Budget Management
Eligibility Criteria
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field.
- MBA in Marketing is preferred.
- 8–12 years of relevant experience in Digital Marketing.
- Minimum 3 years of experience managing digital marketing teams and campaigns.
- Proven expertise in performance marketing, SEO, SEM, analytics, and lead generation.
- Excellent analytical, communication, and stakeholder management skills
Skills: website & conversion optimization,digital marketing,stakeholder management,performance marketing,lead generation,social meda marketing,campaigns,agency,seo
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