Kunvarji Group
Website:
kunvarji.com
Job details:
Qualification: Graduate/Post Graduate
Experience: 15-20 years
Location: Andheri, Mumbai
Open Position: 1
Job Description
Digital Marketing Lead – Kunvarji Group (Mumbai)
Join Us in Building the Future of AI-Enabled Marketing
At
Kunvarji Group, we are transforming the way marketing operates. We are building a modern, technology-driven marketing ecosystem powered by AI, automation, specialist agencies, and strategic partnerships—not large in-house teams. We are looking for a dynamic
Digital Marketing Lead who can partner with business leaders, drive growth-focused marketing initiatives, and build a high-performance vendor ecosystem across our diverse businesses.
Key Responsibilities
✅ Partner with business leaders to understand growth priorities and translate them into marketing strategies.
✅ Lead digital marketing initiatives across multiple business verticals, focusing on:
- Lead generation
- Brand building
- Performance marketing
- SEO and search visibility
- Social media marketing
- Content marketing
- Employer branding
- Website and digital experience enhancement
✅ Manage and strengthen a network of digital agencies, creative partners, performance marketing firms, SEO specialists, PR agencies, production vendors, and freelancers.
✅ Drive adoption of AI and marketing technologies to improve productivity, speed, quality, and campaign effectiveness.
✅ Develop and optimize customer journeys, websites, landing pages, and conversion funnels to improve engagement and business outcomes.
✅ Support business teams with marketing collateral, presentations, campaigns, videos, brochures, events, and product launches.
✅ Track marketing effectiveness through dashboards, analytics, ROI measurement, and business reporting.
✅ Stay ahead of emerging trends in AI, digital marketing, customer behaviour, and martech.
What We're Looking For
- 10–15 years of marketing experience, with significant leadership exposure.
- Mandatory experience in BFSI (Broking, Wealth Management, Banking, Asset Management, Insurance, Fintech, or Financial Services).
- Strong expertise in digital marketing, performance marketing, SEO, content strategy, social media, and analytics.
- Proven ability to manage agencies, external vendors, and strategic partnerships.
- Hands-on experience with AI tools, marketing automation platforms, CRM systems, and marketing technologies.
- Strong business acumen with a focus on measurable outcomes and ROI.
- Excellent stakeholder management and communication skills.
- Ability to thrive in a fast-paced, entrepreneurial, and high-accountability environment.
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