Website:
cabrestro.com
Job details:
Digital Marketing Intern – Google Ads & Meta Ads
Company: CabRestro (Owned & Operated by Insta Move Logistics Pvt. Ltd.)
Location: Delhi, Gurugram (On-site Preferred | Hybrid may be considered)
Internship Duration: 3–6 Months
Stipend: Competitive (Based on Skills & Performance)
Joining: Immediate
About CabRestro
CabRestro is India's AI-powered Route-Based Restaurant Discovery & Mobility Commerce Platform that connects intercity cab drivers, travelers, and highway restaurants. Our mission is to transform highway travel by helping drivers and travelers discover, reserve, and enjoy quality restaurants along their journey while creating new revenue opportunities for restaurant partners.
Tagline: Route. Reserve. Relish.
What You'll Do
As a Digital Marketing Intern, you will work directly with the founders to plan, execute, optimize, and scale high-performance digital marketing campaigns focused on customer acquisition, brand awareness, and business growth.
This role is ideal for someone who enjoys experimenting with digital campaigns, analyzing performance data, and driving measurable results.
Roles & ResponsibilitiesGoogle Ads
- Create and manage Google Search, Display, Performance Max, and YouTube campaigns.
- Perform keyword research and competitor analysis.
- Optimize bids, budgets, audiences, and ad placements.
- Improve CTR, Quality Score, Conversion Rate, and ROAS.
- Monitor campaign performance and recommend optimization strategies.
Meta Ads (Facebook & Instagram)
- Create and manage Meta Ads campaigns.
- Build audience segments, Custom Audiences, and Lookalike Audiences.
- Conduct A/B testing for creatives, headlines, and ad copy.
- Optimize campaigns for lead generation, app installs, and conversions.
- Analyze campaign performance and improve ROI.
Performance Marketing
- Track campaign KPIs including CPC, CPM, CPA, CTR, ROAS, and Conversion Rate.
- Monitor marketing funnels and identify opportunities for optimization.
- Generate weekly and monthly performance reports with actionable insights.
- Support landing page optimization to improve conversion rates.
Content & Creative Coordination
- Collaborate with the design team to create ad creatives.
- Write compelling ad copy and campaign messaging.
- Suggest new campaign ideas based on market trends and user behavior.
Market Research
- Research competitors and emerging digital marketing trends.
- Identify new acquisition channels and growth opportunities.
- Stay updated with Google Ads and Meta Ads platform changes.
Analytics
- Use Google Analytics (GA4), Meta Ads Manager, and Google Ads reports to measure campaign performance.
- Present insights and recommendations backed by data.
Required Skills
- Good understanding of Google Ads.
- Good understanding of Meta Ads (Facebook & Instagram Ads).
- Basic knowledge of Google Analytics (GA4).
- Understanding of digital marketing concepts and marketing funnels.
- Strong analytical and problem-solving skills.
- Good communication and presentation skills.
- Ability to work independently and take ownership of tasks.
- Familiarity with Microsoft Excel or Google Sheets for reporting.
Preferred Qualifications
- Pursuing or recently completed a Bachelor's or Master's degree in Marketing, Business, Digital Marketing, Communications, or a related field.
- Google Ads Certification (Preferred but not mandatory).
- Meta Blueprint Certification (Preferred but not mandatory).
- Previous internship or freelance experience in digital marketing is a plus.
What You'll Learn
- Hands-on experience managing real advertising budgets.
- End-to-end performance marketing execution.
- Growth marketing strategies for a fast-growing startup.
- Campaign optimization techniques used by high-growth companies.
- Data-driven decision making and marketing analytics.
- Startup culture with direct mentorship from the founders.
Perks
- Internship Completion Certificate.
- Letter of Recommendation for outstanding performers.
- Hands-on experience with live campaigns.
- Opportunity for a Full-Time Offer (PPO) based on performance.
- Exposure to AI-driven product marketing and startup growth.
- Flexible learning environment with real business impact.
Who Should Apply?
We're looking for someone who:
- Is passionate about digital marketing and growth.
- Loves analyzing campaign data and improving results.
- Has hands-on knowledge of Google Ads and Meta Ads.
- Is proactive, creative, and eager to learn.
- Wants to build a career in performance marketing.
- Apply Now and become part of the team building the future of AI-powered mobility and highway commerce with CabRestro.
Click on Apply to know more.