aQb Solutions Pvt Ltd
Website:
aqbsolutions.com
Job details:
We are looking for a seasoned Digital Marketing Head to own and scale our entire digital marketing function. You will be responsible for driving qualified inbound leads for our IT services and SaaS offerings spanning custom software development, cloud migration, and data engineering targeting mid-market enterprises across global markets.
This is a hands-on leadership role. You will build strategy, execute campaigns, manage budgets, and report directly to the CEO.
Key responsibilities
SEO, AEO & generative engine optimization (GEO)
- Own the full organic visibility strategy across traditional search (Google), AI answer engines (ChatGPT, Gemini, Perplexity etc), and AI Overviews
- Execute technical SEO audits, on-page optimization, and off-page/backlink strategies to improve keyword rankings and domain authority
- Develop and implement Answer Engine Optimization (AEO) strategies structured data/schema markup, question-based content architecture, and featured snippet optimization
- Build a Generative Engine Optimization (GEO) playbook ensuring the company is cited and referenced by LLM-based search tools through topical authority, content clusters, high-authority publishing, and entity optimization
- Monitor and track brand visibility across AI search platforms and adapt strategy based on evolving AI retrieval patterns
B2B lead generation & paid media
- Design and execute creative, differentiated B2B lead generation campaigns targeting VP/Director/C-level buyers at mid-market enterprises
- Manage paid campaigns across Google Ads, LinkedIn Ads, and supporting channels with full-funnel tracking
- Develop ABM (Account-Based Marketing) plays, content-led campaigns, and demand generation programs
- Own lead targets, CPL benchmarks, and pipeline contribution metrics
- Collaborate with the sales team on lead handoff, scoring, and nurture workflows
Marketing automation & process engineering
- Set up and manage marketing automation workflows lead nurture sequences, scoring models, and lifecycle stage management
- Be able to code and build custom automations to streamline repetitive marketing processes data extraction, report generation, lead routing, campaign triggers, and API integrations
- Implement and maintain UTM frameworks, conversion tracking, and CRM integrations
- Automate reporting and dashboards for real-time marketing performance visibility
- Integrate marketing tools via automation platforms, custom scripts, or native integrations for seamless data flow
- Solve workflow bottlenecks that off-the-shelf tools cannot address through custom-built solutions
AI fluency & application
- Leverage AI tools effectively for content creation, data analysis, campaign ideation, and reporting workflows
- Stay current with the rapidly evolving AI landscape and proactively identify opportunities to integrate AI into marketing operations
- Use AI-powered SEO and analytics tools to gain competitive intelligence and optimize campaigns
- Understand how large language models work at a functional level how they retrieve, rank, and cite sources to inform GEO/AEO strategy
Content & thought leadership
- Drive content strategy aligned with SEO/AEO/GEO goals blogs, whitepapers, case studies, webinars, and benchmark reports
- Ensure all content follows E-E-A-T principles and is optimized for both human readers and AI consumption
- Manage LinkedIn presence and thought leadership content for company and key executives
Analytics & reporting
- Build and maintain a marketing dashboard tracking full-funnel KPIs (traffic, MQLs, SQLs, conversion rates, CAC, pipeline value)
- Implement multi-touch attribution models and channel-level ROI tracking
- Present monthly performance reports to the CEO with data-driven recommendations
- Identify leading and lagging indicators to proactively course-correct campaigns
Must-have requirements
- Experience 7+ years in digital marketing with at least 3 years in a leadership/head role
- IndustryProven experience in IT services, IT products, or SaaS companies (non-negotiable)
- B2B lead gen Strong track record of running B2B lead generation campaigns targeting enterprise/mid-market buyers
- SEO Deep expertise in technical SEO, on-page optimization, and link-building strategy
- AEO Demonstrated experience with Answer Engine Optimization schema markup, structured content for AI Overviews, featured snippet strategies
- GEO Hands-on experience with Generative Engine Optimization understanding of how LLMs source/cite content, topical authority building, entity optimization for AI search visibility
- AI fluency Must be conversant with AI tools and platforms able to use AI for content, analysis, automation, and strategy, not just as a buzzword
- Coding & automation Ability to write code and build custom automations for marketing processes data pipelines, report generation, workflow integrations, and API connections beyond no-code tools
- Marketing automation Strong experience setting up and managing marketing automation platforms lead scoring, nurture workflows, lifecycle automation
- Paid media Experience managing Google Ads and LinkedIn Ads for B2B with budget accountability
- Analytics Proficiency with analytics platforms, tag management, dashboarding tools, and attribution modeling
Good-to-have
- Experience with ABM platforms (Demandbase, 6sense, or similar)
- Familiarity with AI agents, prompt engineering, and AI-powered workflow design
- Experience with CRM platforms (sales + marketing hub)
- Knowledge of data engineering / cloud migration as service domains
- Contributions to open-source marketing tools or published technical marketing content
Why Join aQb
- Work directly with founders your ideas reach decision-makers in hours, not months
- Build something visible every piece of content, every campaign, every lead is yours
- Global exposure your work will target US, UK,Australia and many more international markets
- Growth path to Head of Marketing / VP Marketing as the team scales
Click on Apply to know more.