DataM Intelligence
Website:
datamintelligence.com
Job details:
Location: On Site (Hyderabad)
About the Role:
As a marketing leader, you'll play a pivotal role in positioning our brand, optimizing funnels, and driving demand through innovative marketing strategies that blend content, SEO, and automation. Your ability to translate complex research offerings into compelling digital narratives will be critical to driving engagement and commercial outcomes.
Key Responsibilities: Strategy & Positioning
- Define and execute high-impact digital marketing strategies aligned with B2B market research audiences.
- Develop strong brand narratives that communicate complex market research value propositions clearly and credibly.
- Position offerings effectively to C-level decision-makers across verticals (e.g., healthcare, finance, tech, etc.).
- Demand Generation & Funnel Optimization
- Build and optimize full-funnel strategies to attract, engage, and convert leads.
- Launch data-backed campaigns that align with buyer journeys—especially in insight-driven sales cycles.
- Leverage marketing automation tools to scale lead nurturing, scoring, and segmentation.
- Content & SEO
- Lead content strategy, including blog posts, white papers, case studies, and webinars tailored to research buyers.
- Execute SEO strategies to rank for high-intent, industry-specific keywords.
- Build integrated content ecosystems that drive organic traffic and thought leadership.
- AI & Martech Integration
- Implement and manage AI-powered tools (e.g., ChatGPT, InVideo, Second Nature) to scale content production and audience engagement.
- Analyze data using AI-enabled analytics platforms to uncover audience insights and marketing optimization opportunities.
- Performance Marketing & Analytics
- Plan and run paid campaigns (Google Ads, LinkedIn, etc.) with measurable ROI.
- Track KPIs across all channels and provide performance reports with actionable insights.
- Continuously test and iterate to improve cost per lead and conversion rates.
Requirements:
- 10+ years in digital marketing with at least 3–5 years working in or with the Market Research / Insights industry.
- Proven success in positioning complex B2B services and driving demand in niche markets.
- Deep understanding of digital funnels, buyer psychology, and content strategy.
- Hands-on experience with tools like HubSpot, Google Analytics, SEMrush, ChatGPT, InVideo, and other AI/MarTech platforms.
- Expertise in SEO, paid acquisition, lead nurturing, and marketing analytics.
- Excellent communication skills with a strong portfolio of content and campaign results.
- Experience working cross-functionally with sales, product, and research teams.
Nice to Have:
- Background in working with B2B SaaS or insight/analytics platforms.
- Familiarity with qualitative and quantitative research methods and their commercial application.
- Thought leadership presence on LinkedIn or other industry forums.
What You’ll Bring to the Table:
- A rare blend of strategic thinking and hands-on execution.
- Ability to distill technical and research-heavy topics into actionable marketing stories.
- A growth mindset, continuously optimizing and experimenting to maximize impact.
- A track record of turning ideas into business results.
Click on Apply to know more.