Microzensys Inc.
Website:
microzensys.com
Job details:
We are looking for a results-oriented Digital Marketing Specialist who can leverage AI tools and data-driven strategies to enhance brand visibility, generate leads, and optimize campaign performance across digital channels.
Key Responsibilities
1. Digital Campaign Management
- Plan, execute, and optimize campaigns across:
- Search Engines (SEO & SEM)
- Social Media platforms
- Email marketing
- Display advertising
- Monitor KPIs like CTR, CPC, conversion rates, and ROI
2. AI-Powered Marketing
- Use AI tools such as ChatGPT, Google Analytics, and HubSpot for:
- Content generation (blogs, ads, captions)
- Customer segmentation and targeting
- Predictive analytics and trend forecasting
- Implement AI-based personalization in campaigns
3. Content Strategy & Automation
- Create and manage content calendars
- Use AI for:
- Keyword research
- SEO optimization
- Automated email workflows
- Ensure content aligns with brand voice and SEO best practices
4. Social Media Management
- Manage platforms like:
- Instagram
- LinkedIn
- Facebook
- Use AI tools for:
- Post scheduling
- Sentiment analysis
- Audience engagement insights
5. Data Analysis & Reporting
- Analyze campaign performance using dashboards
- Generate insights using AI-based analytics tools
- Provide actionable recommendations for improvement
6. Paid Advertising (PPC)
- Manage campaigns via:
- Google Ads
- Meta Ads Manager
- Use AI for bid optimization and audience targeting
Required Skills
Core Skills
- SEO, SEM, PPC, Social Media Marketing
- Content Marketing & Email Marketing
- Strong analytical and problem-solving skills
AI & Tech Skills
- Familiarity with AI tools (content, automation, analytics)
- Understanding of machine learning basics (preferred)
- Experience with marketing automation platforms
Qualifications
- Bachelor’s degree in Marketing, Business, or related field
- 0–1 years of digital marketing experience
- Certifications (Google Ads, Analytics, HubSpot) are a plus
Preferred Tools Knowledge
- AI Content Tools (ChatGPT, Jasper, Copy.ai)
- Analytics Tools (Google Analytics, Tableau)
- CRM Tools (HubSpot, Salesforce)
Click on Apply to know more.