Website:
pabitradas.in
Job details:
Job Description: Digital Marketing Expert – HiWox (Equity-Based) About HiWox
HiWox is an innovation-driven healthcare startup focused on building
next-generation solutions across multiple wellness and healthcare domains, including
research-led products, IP creation, and scalable healthcare models. The goal is to create a
high-impact, innovation-first healthcare brand that combines science, accessibility, and strong digital presence.
Role Overview
We are looking for a
Digital Marketing Expert who can lead and execute
end-to-end digital marketing for HiWox, with a strong focus on
building credibility, awareness, and scalable growth in the healthcare space.
This is not just a campaign execution role—you will be responsible for
positioning HiWox as a trusted, innovation-led healthcare brand online.
This is an
equity-only role, ideal for someone with
5+ years of experience who wants to build and own the
digital growth engine of a healthcare startup.
Key Responsibilities 1. Digital Strategy & Brand Presence
- Build and execute a complete digital marketing strategy for HiWox
- Establish a strong online presence across platforms (Instagram, LinkedIn, YouTube, etc.)
- Position HiWox as a credible and innovation-driven healthcare brand
- Performance Marketing & Growth
- Plan and execute paid campaigns (Meta, Google, etc.)
- Optimize for CAC, conversions, and ROI
- Continuously test and scale high-performing channels
- Content & Thought Leadership
- Drive content strategy focused on healthcare awareness, innovation, and insights
- Collaborate on podcasts, expert-led content, and educational series
- Build HiWox as a thought leader in healthcare innovation
- Funnel & Conversion Optimization
- Design and optimize marketing funnels (awareness → consideration → conversion)
- Improve landing pages, lead generation systems, and user journeys
- Ensure strong lead quality and conversion rates
- Community & Trust Building
- Build a trust-driven digital community
- Leverage doctors, experts, and collaborations for credibility
- Manage online reputation and engagement
- Experimentation & Analytics
- Run data-driven experiments to identify growth opportunities
- Track key metrics and create actionable insights
- Continuously refine strategies based on performance
Who Should Apply
- 5+ years of experience in digital marketing
- Strong expertise in performance marketing, content, and growth strategies
- Experience in healthcare, wellness, or regulated industries is a plus
- Ability to work in a zero-to-one startup environment
- Hands-on execution mindset with strategic thinking ability
What You Get
- Equity ownership in HiWox
- Opportunity to build a healthcare brand from scratch
- Direct exposure to innovation, product, and growth strategy
- Freedom to experiment and create high-impact marketing systems
Ideal Mindset
This role is
not for someone who just runs ads.
This Is For Someone Who
- Understands that healthcare marketing = trust + education + consistency
- Can balance performance marketing with brand building
- Wants to create a large-scale impact in healthcare through digital channels
Skills: performance marketing,digital marketing,healthcare
Click on Apply to know more.