Website:
pabitradas.in
Job details:
Job Title: Digital Marketing Expert (Equity-Based)
Location: Remote
Type: Equity-Only | Founding Team Role
About HiWox
HiWox is building a
9-Dimension Wellness & Healthcare Engine, designed to work across real-world environments like:
- Gyms & fitness centers
- Corporates (B2B wellness)
- Home-care setups
- Specialized segments (geriatric, pregnancy, lifestyle disorders)
The goal is to create
scalable, practical healthcare solutions through real-world testing, data, and system-driven execution.
Role Overview
We are looking for a
Digital Marketing Expert who can
build and scale HiWox’s digital growth engine from scratch.
This role is not just about running ads — it’s about:
➡️ Driving adoption of healthcare solutions
➡️ Building trust in a sensitive category
➡️ Creating a scalable digital acquisition and engagement system
Key Responsibilities 1. Performance Marketing & User Acquisition - Plan and execute:
- Paid campaigns (Meta, Google, LinkedIn, etc.)
- Focus on:
- User acquisition (B2C)
- Lead generation (B2B: corporates, gyms, partners)
- Optimize:
Into - Funnel Design & Conversion Optimization
- Build and optimize:
- Landing pages
- Signup and onboarding flows
- Improve:
- Click → signup → engagement → retention journey
- Continuously test and iterate funnels
- Healthcare Trust-Building Content
- Create and scale:
- Educational content
- Awareness campaigns
- Simplify:
- Complex healthcare concepts
- Clear, relatable communication
- Build trust-first digital presence
- Multi-Segment Digital Strategy
- Design campaigns for:
- Gyms → performance + recovery positioning
- Corporates → productivity + employee wellness
- Home-care users → chronic + elderly care
- Customize messaging for each segment
- Data & Analytics
- Track:
- Campaign performance
- User behavior
- Funnel drop-offs
- Use insights to:
- Improve ROI
- Support product-market fit decisions
- Experimentation & Growth Systems
- Test:
- New channels (SEO, communities, partnerships)
- New messaging and creatives
- Identify:
- High-leverage growth loops
- Build repeatable digital growth systems
Requirements - 1–5 years experience in:
- Digital marketing / performance marketing / growth
- Hands-on experience with:
- Paid ads (Meta, Google, LinkedIn)
- Analytics and tracking tools
- Strong understanding of:
- CAC, LTV, funnels, conversion rates
- Ability to:
Bonus (Good to Have) - Experience in:
- Healthcare / wellness marketing
- B2B lead generation
- Exposure to:
- Startup / 0→1 environments
- Marketing automation tools
What You’ll Get - Equity ownership based on contribution
- Opportunity to grow into:
- Head of Growth / Digital Marketing Lead
- Direct exposure to:
- Building a healthcare growth engine from scratch
- Product + business strategy
Who Should Apply - People who understand:
- Healthcare marketing = trust + education + conversion
- Those who can:
- Turn digital campaigns into real adoption and engagement
- Individuals ready for:
- high ownership and fast-paced execution
Important Note
- This is an equity-only role (no fixed salary initially)
- Compensation begins post traction / revenue / funding
- Expect continuous experimentation and high accountability
Skills: wellness,digital marketing,healthcare,campaigns
Click on Apply to know more.