Website:
kefilo.com
Job details:
Job Title: Digital Marketing Expert (Equity-Based)
Location: Remote
Type: Equity-Only | Founding Team Role
About Kefilo
Kefilo is building a
next-generation food and nutrition ecosystem, integrating:
- Nutrition intelligence systems
- Smart kiosks & distribution formats
- Production infrastructure
- Farm-to-consumer supply chains
- Home-cook & grocery ecosystems
We are not just building a brand — we are building a
scalable system with strong operational and innovation moat.
Role Overview
We are looking for a
Digital Marketing Expert who can
build and scale Kefilo’s digital growth engine from scratch.
This Role Is About
➡️ Driving demand across multiple segments
➡️ Building a strong digital presence
➡️ Converting attention into real users and partners
Key Responsibilities 1. Performance Marketing & Growth - Plan and execute:
- Paid campaigns (Meta, Google, etc.)
- Focus on:
- User acquisition
- Lead generation (B2C + B2B)
- Continuously optimize:
- Funnel & Conversion Optimization
- Build and optimize:
- Landing pages
- User journeys
- Conversion flows
- Improve:
- Click → signup → purchase/activation journey
- Run experiments to improve conversion rates
- Content-Led Digital Growth
- Work with branding team to:
- Create high-impact content
- Build consistent digital presence
- Focus on:
- Trust-building
- Education (nutrition + systems)
- Engagement
- Multi-Segment Digital Strategy
- Design campaigns for:
- Consumers (B2C) → daily usage, retention
- Partners (B2B) → gyms, corporates, home cooks
- Align messaging across different user types
- Data & Analytics
- Track:
- Campaign performance
- User behavior
- Funnel drop-offs
- Use data to:
- Improve ROI
- Refine targeting
- Support business decisions
- Experimentation & Growth Hacks
- Test:
- New channels
- New creatives
- New messaging
- Identify:
- High-leverage growth opportunities
- Build repeatable digital growth systems
Requirements - 1–5 years experience in:
- Digital marketing / performance marketing / growth roles
- Hands-on experience with:
- Paid ads (Meta, Google, etc.)
- Analytics tools
- Funnel optimization
- Strong understanding of:
- CAC, LTV, conversion rates
- Ability to:
Bonus (Good to Have) - Experience in:
- Startup / 0→1 growth environments
- D2C or ecosystem businesses
- Exposure to:
- B2B lead generation
- Marketing automation tools
What You’ll Get - Equity ownership based on contribution
- Opportunity to grow into:
- Head of Growth / Performance Marketing Lead
- Direct exposure to:
- Building a digital engine from scratch
- Product + business strategy
Who Should Apply - People who think:
- Marketing = numbers + experimentation + scale
- Those who can:
- Turn campaigns into real business outcomes
- Individuals ready for:
- high ownership and fast execution
Important Note
- This is an equity-only role (no fixed salary initially)
- Compensation begins post revenue/funding stability
- Expect high responsibility, fast pace, and continuous experimentation
To Apply
Send
- Resume / Portfolio
- Campaigns you’ve worked on (with metrics if possible)
- A short note: “How would you build a digital growth engine for Kefilo from scratch?”
Skills: campaigns,digital marketing,performance marketing
Click on Apply to know more.