Website:
kartys.co.in
Job details:
Company Description Kartys Digital Academy is an EdTech organization based in Northeast India, focused on delivering future-ready skills to learners in underserved markets and growing economies. The academy offers industry-relevant programs in Digital Marketing with AI, Robotics with AI, and Coding with AI for learners as young as four years old, working professionals, and educational institutions. By partnering with schools, colleges, and professionals, Kartys integrates AI, coding, and robotics into curricula to prepare learners for the future of work and global opportunities. Its approach emphasizes practical, hands-on learning tailored to local challenges, helping communities bridge skill gaps and build sustainable careers. Kartys Digital Academy is committed to empowering learners, creating impact at the grassroots level, and building a global movement around emerging technologies.
Role Description Digital Marketing Executives will manage and execute online marketing campaigns to promote Kartys Digital Academy’s programs and brand. This full-time remote role involves planning and implementing digital marketing strategies, running social media campaigns, creating engaging web and social content, and monitoring performance through analytics tools. The role includes collaborating with internal teams to align campaigns with course offerings, optimizing landing pages and funnels, and maintaining consistent brand messaging across all digital channels. Digital Marketing Executives will regularly analyze campaign data, prepare performance reports, and recommend improvements to increase reach, engagement, and conversions in target markets. They will also stay updated on AI-driven marketing trends and apply best practices relevant to EdTech and emerging economies.
Qualifications
- Candidates should possess strong Marketing and Social Media Marketing skills for planning and executing digital campaigns.
- Candidates should possess excellent Communication and Web Content Writing skills to create clear, engaging, and inclusive content.
- Candidates should possess Web Analytics skills to track performance, interpret data, and optimize campaigns.
- Familiarity with AI-driven marketing tools, SEO, email marketing, and basic design tools (e.g., Canva or similar) is beneficial.
- Experience in EdTech, education, or skills training sectors is an advantage.
- Ability to work independently in a remote setting, manage multiple projects, and collaborate effectively with cross-functional teams.
- UnderGraduate or Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
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