SAINNOVATE Tech Labs Pvt Ltd.
Website:
sainnovate-labs.com
Job details:
Experience: 1–3 Years Employment Type: Full-Time Department: Marketing Location: Baner, Pune
Job Overview
We are looking for a Digital Marketing Professional with 1–3 years of experience who is passionate about digital marketing, content, SEO, and emerging AI-driven search technologies.
The candidate will be responsible for executing digital marketing strategies across SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), social media, content marketing, and paid campaigns to improve brand visibility, organic traffic, AI-search presence, and lead generation.
Key Responsibilities
SEO, AEO & GEO
- Execute on-page and off-page SEO activities to improve organic search rankings and website visibility.
- Conduct keyword research, competitor analysis, content gap analysis, and search-intent research.
- Optimize website content for Google Search, featured snippets, People Also Ask, and other search features.
- Implement AEO strategies to make website content more suitable for answer engines and conversational search.
- Support GEO strategies to improve the brand’s visibility and representation across AI-powered search and generative platforms.
- Create and optimize content that is clear, authoritative, factually accurate, and structured for AI-generated answers.
- Identify relevant questions, long-tail queries, entities, topics, and conversational search patterns.
- Optimize FAQs, blogs, service pages, landing pages, and other website content for AI and answer-based discovery.
- Support implementation of structured data/schema markup and other technical SEO best practices.
- Monitor brand mentions, citations, and visibility across search engines and AI-driven search experiences.
- Track changes in search behavior and emerging AI-search trends and recommend optimization opportunities.
Content Marketing
- Develop content ideas based on keyword research, audience intent, industry trends, and competitor analysis.
- Write and optimize blogs, website pages, FAQs, social media content, and other digital assets.
- Work with content writers, designers, and internal teams to create high-quality marketing content.
- Ensure content follows SEO, AEO, and GEO best practices.
- Repurpose existing content into different formats to increase reach and engagement.
Social Media & Digital Marketing
- Manage social media platforms such as LinkedIn, Instagram, Facebook, and YouTube.
- Plan and execute social media campaigns and content calendars.
- Monitor engagement, reach, followers, and overall social media performance.
- Support email marketing and other digital campaigns.
Paid Marketing
- Assist in planning and managing Google Ads, Meta Ads, and other paid campaigns.
- Monitor campaign performance, budgets, CPC, CPL, conversions, and ROI.
- Coordinate with the marketing team to improve campaign performance and lead quality.
Analytics & Reporting
- Track website traffic, rankings, conversions, leads, engagement, and campaign performance.
- Use tools such as Google Analytics 4, Google Search Console, Google Ads, and SEO platforms.
- Prepare weekly/monthly digital marketing reports and provide actionable insights.
- Monitor competitors and identify new opportunities for organic and paid growth.
Required Skills
- 1–3 years of experience in Digital Marketing.
- Good understanding of SEO, AEO, and GEO.
- Understanding of search intent, keyword research, content optimization, and SERP analysis.
- Basic understanding of technical SEO and schema/structured data.
- Familiarity with Google Analytics 4 and Google Search Console.
- Basic knowledge of Google Ads and Meta Ads.
- Good content writing and editing skills.
- Understanding of social media marketing.
- Strong analytical and research skills.
- Good communication and coordination skills.
- Ability to learn and adapt to rapidly changing AI and search technologies.
Preferred Skills
- Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar tools.
- Knowledge of AI-powered search and generative AI platforms.
- Understanding of LLM visibility, entity optimization, topical authority, and content citation strategies.
- Knowledge of WordPress or other CMS platforms.
- Familiarity with Canva or similar design tools.
- Basic understanding of HTML/CSS is an advantage.
- Google Ads or Google Analytics certification is a plus.
Key Performance Indicators (KPIs)
- Organic traffic growth
- Keyword ranking improvements
- Qualified organic leads
- Search visibility and SERP performance
- AEO visibility and featured-snippet performance
- GEO/AI-search visibility and brand mentions
- Website engagement and conversions
- Social media growth and engagement
- Paid campaign performance and cost per lead
- Overall marketing ROI
Ideal Candidate
The ideal candidate is someone who understands traditional SEO but is also interested in the future of search, including AEO and GEO. They should be comfortable working with data, content, analytics, and AI-driven search trends, while continuously experimenting and learning new digital marketing techniques.
Click on Apply to know more.