Tally Planet
Website:
tallyplanet.com
Job details:
đź“Ť Location: Mira Road
💼 Experience: 3–5 Years
đź•’ Employment Type: Full-Time
We are a growing TallyPrime based ERP solutions company looking for a results-driven Digital Marketing Executive to strengthen our online presence, generate qualified leads, and improve our brand visibility across digital channels.
Key ResponsibilitiesWebsite Management & SEO
- Manage, maintain, and optimize our WordPress website.
- Implement on-page, off-page, and technical SEO best practices.
- Conduct keyword research and competitor analysis.
- Improve website rankings, organic traffic, and conversions.
- Monitor and manage Google Search Console, Google Analytics, and other SEO tools.
AEO & GEO
- Implement Answer Engine Optimization (AEO) strategies to improve visibility in AI-powered search platforms.
- Optimize content and website structure for Generative Engine Optimization (GEO).
- Create structured, authoritative, answer-focused content that performs well in AI search results.
Content Marketing
- Write high-quality blogs, articles, landing pages, product pages, case studies, and website content.
- Create content around ERP software, accounting, inventory, manufacturing, CRM, and business management solutions.
- Develop and execute content calendars aligned with marketing goals.
Google Business Profile (GMB)
- Manage and optimize our Google Business Profile.
- Publish regular updates, posts, and announcements.
- Improve local search visibility and reputation management.
Social Media & Video Content
- Create engaging social media content related to our products and industry.
- Create short videos, reels, product demonstrations, feature highlights, and customer success stories.
- Manage content publishing across digital channels.
Required Skills
- Strong knowledge of SEO, technical SEO, and content optimization.
- Hands-on experience with WordPress website management.
- Experience with Google Ads and Meta Ads.
- Excellent English writing and communication skills.
- Familiarity with Google Analytics and Google Search Console.
- Understanding of AEO and GEO concepts.
- Basic graphic design and video editing skills using tools such as Canva, CapCut, Adobe Express, or similar.
- Ability to understand and write about ERP software and business processes.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, IT, or a related field.
- 3–5 years of experience in digital marketing.
- Experience working in B2B SaaS, ERP, accounting software, business applications, technology products, or software companies will be preferred.
- Candidates with prior experience marketing ERP, accounting, inventory management, manufacturing, distribution, or business management solutions will be given preference.
What We Are Looking For
We are looking for someone who can take ownership of our digital marketing initiatives—from SEO and content creation to paid campaigns and social media marketing. The ideal candidate should be analytical, creative, self-driven, and comfortable working in a fast-growing technology environment.
Click on Apply to know more.