Website:
ramauniversity.ac.in
Job details:
Job Title: Digital Marketing Executive
Location: Rama University, Kanpur
Experience Required: 3–5 Years
Employment Type: Full-Time
About the Role
Rama University is looking for a results-driven Digital Marketing Executive to strengthen its in-house digital marketing team. The ideal candidate should have hands-on experience in Google Ads, Meta Ads, and SEO, with a strong track record of planning and executing high-performance digital campaigns.
Candidates with prior experience in the Hospital or EdTech industry will be preferred. Local candidates from Kanpur or nearby locations are encouraged to apply.
Key Responsibilities
- Plan, execute, and optimize Google Ads (Search, Display, Performance Max, YouTube) campaigns.
- Manage and optimize Meta Ads (Facebook & Instagram) for lead generation and brand awareness.
- Develop and implement SEO strategies to improve organic rankings, website traffic, and conversions.
- Conduct keyword research, on-page SEO, technical SEO, and competitor analysis.
- Monitor campaign performance, analyze KPIs, and prepare regular performance reports.
- Work closely with the admissions, hospital, and branding teams to generate quality leads.
- Optimize landing pages and improve conversion rates.
- Manage campaign budgets to maximize ROI.
- Stay updated with the latest digital marketing trends, tools, and platform updates.
Required Skills
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Good understanding of SEO, Google Analytics, Google Search Console, and keyword research tools.
- Experience with campaign tracking, reporting, and performance optimization.
- Knowledge of lead generation strategies and digital marketing best practices.
- Excellent analytical, communication, and problem-solving skills.
Eligibility
- Bachelor's degree in Marketing, Business, Mass Communication, or a related field.
- Minimum 3–5 years of relevant digital marketing experience.
- Experience in Hospital or EdTech industry will be preferred.
- Google Ads and Meta certifications will be an added advantage.
- Local candidates from Kanpur or nearby locations will be preferred.
Interested candidates can share their updated resume at: dristitiwari.hr@ramauniversity.ac.in
Location: Rama University, Kanpur
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