Digital Marketing Executive in Mumbai

thoughtblurb

Website: thoughtblurb.in
Job details:
Key Responsibilities

• Assist in planning and executing social media content across Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
• Create, schedule, and publish posts as per the monthly content calendar.
• Coordinate with designers, copywriters, video editors, and internal teams for creative requirements.
• Write basic captions, post copies, hashtags, content ideas, and campaign copy under guidance.
• Monitor social media pages, comments, messages, and engagement activity.
• Support performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
• Assist in campaign setup, monitoring, reporting, and basic optimization under senior guidance.
• Support campaigns for lead generation, website traffic, brand awareness, engagement, and conversions.
• Track key performance metrics such as impressions, clicks, CTR, CPC, CPL, conversions, leads, and campaign spends.
• Coordinate with the creative and content teams for ad copies, landing page inputs, campaign creatives, and performance-led messaging.
• Prepare weekly and monthly performance reports with basic insights and observations.
• Conduct competitor research, audience research, industry research, and trend research.
• Assist in SEO activities such as keyword research, blog uploads, meta titles, meta descriptions, image alt tags, and basic on-page updates.
• Help update websites, landing pages, blogs, and campaign pages when required.
• Coordinate with clients for approvals, feedback, content requirements, and campaign updates when needed.
• Maintain trackers for content calendars, campaign reports, approvals, and deliverables.
• Stay updated with digital marketing trends, social media formats, platform updates, and advertising best practices.
  
  

About Company: We are not just another advertising company defined by labels or clichés. In an industry full of pigeonholes-creative, design-led, or strategy-driven- we choose not to be limited by any one identity. For us, advertising is both a commercial art and a science, rooted in deep understanding, real experiences, and meaningful insights rather than surface-level messaging.

We believe great work comes from observation, honest thinking, and diverse perspectives. While anyone can access data, what truly matters is how you interpret and apply it. That’s why we value professionals who think independently, challenge ideas, and bring clarity over complexity, creating work that is grounded, effective, and true to real-world experiences. Click on Apply to know more.