Digital Marketing Executive - Gurgaon Only

PubScholars Group

Required skills

Website: pubscholars.org
Job details:

Perform On-Page SEO activities, including keyword optimization, meta tags, content optimization, internal linking, and URL structuring.
Execute Off-Page SEO strategies such as link building, guest posting, directory submissions, and business listings.
Conduct basic Technical SEO tasks, including website audits, sitemap management, robots.txt optimization, broken link checks, and page speed improvements.
Research keywords and monitor website rankings using SEO tools.
Create and optimize content for better search engine visibility and user engagement.
Manage and optimize Social Media profiles (LinkedIn, Facebook, Instagram, X, etc.) by publishing content and increasing engagement.
Develop and implement Social Media Optimization (SMO) strategies to improve brand awareness and audience growth.
Plan and execute Email Outreach campaigns for speaker invitations, partnerships, sponsorships, media collaborations, and lead generation.
Build and maintain targeted email databases while tracking campaign performance.
Monitor website traffic and prepare basic performance reports using analytics and SEO tools.
Stay updated with the latest SEO, SMO, and digital marketing trends and implement best practices.

SKILLS REQUIRED

Basic understanding of SEO, SMO, and email marketing.
Familiarity with WordPress or other CMS platforms.
Knowledge of Google Search Console, Google Analytics, and SEO tools (Ahrefs, SEMrush, Ubersuggest, etc.) is an advantage.
Strong written and verbal communication skills.
Good analytical, organizational, and problem-solving abilities.
Ability to work independently and collaboratively in a team environment.

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