Wowelse
Website:
wowelse.com
Job details:
🚀 We're Hiring — Senior Digital Marketing Executive
📍 Coimbatore | 💼 Full-time | 💰 ₹25,000 – ₹35,000/month | 2–3 Years Experience
- At Wowelse, we grow brands online — organically, paid, and everything in between. We're a fast-growing branding agency in Coimbatore and we need a well-rounded Digital Marketing Executive who can plan, execute, and analyse the full digital marketing mix — from SEO and social media to Meta, Google, and YouTube Ads — and back every decision with sharp performance data.
What You'll Own:
📱 Social Media Management
- Plan and manage social media content contents and calendars across Instagram, Facebook, LinkedIn, and YouTube
- Write engaging captions, hashtags, and platform-specific content for multiple brands
- Manage community engagement — respond to comments, DMs, and brand mentions
- Identify trending content formats and apply them to client strategies
- Collaborate with the design team on creatives, reels, and stories
📘 Meta Ads — Facebook & Instagram
- Set up and manage lead gen, awareness, retargeting, and Advantage+ campaigns
- Build precise audience segments — custom audiences and lookalikes
- Run A/B tests on creatives, copy, and audiences for continuous improvement
- Manage Meta Pixel setup, custom conversions, and event tracking
- Optimize CPL, ROAS, and CTR across every campaign
🔵 Google Ads
- Manage Search, Display, Shopping, and Performance Max campaigns
- Conduct keyword research — match types, negatives, and bid strategy
- Write high-converting ad copy — headlines, descriptions, and extensions
- Optimize Quality Score, Ad Rank, and campaign performance daily
- Run remarketing campaigns across Google Display Network
🔴 YouTube Ads
- Plan and execute YouTube ad campaigns — skippable, non-skippable, bumper, and discovery
- Brief the creative team on video ad hooks, CTAs, and messaging
- Target the right audience — demographics, interests, and placements
- Track view rates, CTR, and conversion data to optimize performance
📊 Performance Analysis — The Heart of This Role
- Set up and manage GA4, Google Tag Manager, and Meta Pixel for accurate tracking
- Track conversions, goals, events, and funnel performance across all client campaigns
- Build clear, visual performance dashboards using Looker Studio
- Analyse campaign data weekly — identify what's working, what's not, and why
- Prepare detailed monthly performance reports — spend, results, trends, and recommendations
- Present insights and growth strategies directly to clients with clarity and confidence
- Use data to continuously improve campaign performance across every channel
What We're Looking For:
Must-Haves:
- 2–3 years of full digital marketing experience — SEO, social, ads, and analytics
- Proven hands-on experience with Meta Ads, Google Ads, and YouTube Ads
- Strong in GA4, Google Tag Manager, Meta Business Suite, and Google Search Console
- Experience building performance reports and presenting data-driven insights to clients
- Ability to independently manage multiple client accounts and campaigns simultaneously
- Strong written communication in English and Tamil — content, copy, and client reporting
- Senior-level ownership mindset — you don't wait to be told, you lead from the front
Nice-to-Haves:
- Google Ads Certification — Search, Display, or YouTube
- Meta Blueprint Certification
- Experience with Looker Studio dashboard building
- Knowledge of email marketing — Mailchimp or Zoho Campaigns
- Familiarity with CRM tools — Zoho CRM or HubSpot
- Basic Canva skills for quick creative edits and briefs
- Prior agency experience managing multiple brand accounts simultaneously
Tools You'll Use Daily:
Meta Ads Manager · Google Ads · GA4 · Google Tag Manager · Google Search Console · Meta Pixel · Looker Studio · SEMrush / Ahrefs · Hootsuite / Buffer · Canva · Mailchimp · Zoho CRM
Why Wowelse:
Salary: ₹20,000 – ₹28,000/month — based on experience and portfolio of results
Own the full digital marketing function across multiple brand accounts
Work across diverse industries — never stuck on one niche
Access to premium marketing, analytics, and ad tools — all provided
Creative team supporting your campaigns — designers and video editors on hand
Clear growth path — Senior Digital Marketer, Performance Marketing Lead, Head of Digital
Own your campaigns with full accountability — your strategy, your data, your results
Fast-moving agency where strong performance is recognised and rewarded every time
Click on Apply to know more.