Website:
wirehrsolutions.com
Job details:
Digital Marketing Executive – Jewellery Brand
Location: Nungambakkam
Experience: 1–3 Years
Employment Type: Full-time
Job Overview
We are looking for a creative and result-driven Digital Marketing Executive to manage and grow the online presence of our jewellery brand. The candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to increase brand visibility, engagement, and sales across digital platforms.
Key Responsibilities
Social Media Management
- Manage and grow brand presence on Instagram, Facebook, YouTube, Pinterest, and LinkedIn.
- Plan and schedule posts, reels, stories, and campaigns for jewellery collections.
- Write engaging captions and hashtags to increase reach and engagement.
Digital Campaigns
- Plan and execute Meta Ads and Google Ads campaigns to drive traffic and sales.
- Promote new jewellery launches, festive collections, and special offers.
- Manage influencer collaborations and brand partnerships.
Content & Branding
- Coordinate with designers, photographers, and content creators for product shoots.
- Ensure consistent luxury brand aesthetics and storytelling across platforms.
- Create creative marketing ideas for jewellery promotions and campaigns.
Website & SEO
- Optimize website content for SEO and product visibility.
- Upload new jewellery collections and update product listings.
- Improve organic traffic through keyword optimization and content strategies.
Analytics & Reporting
- Monitor campaign performance, engagement, and conversions.
- Track metrics using tools like Google Analytics and Meta Business Suite.
- Prepare weekly and monthly digital marketing reports.
Required Skills
- Strong knowledge of social media marketing and paid ads.
- Basic understanding of SEO, SEM, and digital analytics tools.
- Creative thinking with an eye for visual aesthetics and luxury branding.
- Good communication and coordination skills.
- Ability to manage multiple campaigns and deadlines.
Preferred Qualifications
- Bachelor’s degree in Marketing, Media, Communication, or Digital Marketing.
- 1–3 years experience in digital marketing (experience in jewellery, fashion, or luxury brands is a plus).
- Knowledge of Canva, Photoshop, or basic video editing tools.
Click on Apply to know more.