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Job details:
Hiring Paid Ads Executive & Client Servicing
Company: Unicorn Media Group
Industry: Performance Marketing & Affiliate Marketing
Location: OpalSpace, D-219, D Block, Sector 63, Noida, Uttar Pradesh 201301
Work Mode: Work From Office (WFO)
Working Hours: 10:00 AM – 7:00 PM
Experience: 1+ Year
Employment Type: Full-Time
About Unicorn Media Group
Unicorn Media Group is a Performance Marketing & Affiliate Marketing Agency focused on driving measurable business growth through paid advertising, affiliate marketing, lead generation, and digital marketing strategies.
We are looking for a Paid Ads Executive with around 1 year of hands-on experience who can manage paid advertising campaigns while also handling day-to-day client servicing and coordination.
Role Overview
The candidate will be responsible for the execution, monitoring and optimization of paid advertising campaigns, primarily across Meta Ads and Google Ads, along with supporting client communication, reporting, follow-ups, and coordination with internal teams.
This is a hands-on role for someone who enjoys both performance marketing execution and client interaction.
Key Responsibilities1. Paid Ads Execution
- Set up, launch and manage Meta Ads and Google Ads campaigns.
- Create and manage campaigns, ad sets, audiences, targeting and budgets.
- Implement campaign structures based on the strategy provided by the Performance Marketing Manager/Strategist.
- Manage lead generation, conversion, traffic, sales and other performance-focused campaigns.
- Conduct audience research and assist in identifying relevant targeting opportunities.
- Perform basic keyword, competitor and market research where required.
- Coordinate with the creative team for ad creatives, copy and variations.
- Ensure proper tracking, UTMs, pixels and conversion events are implemented where required.
- Monitor campaign delivery, budgets and account health.
2. Campaign Monitoring & Optimization
- Monitor campaigns on a daily basis.
- Track key performance metrics such as:
- CTR
- CPC
- CPM
- CPL
- CPA
- ROAS
- Conversion Rate
- Lead Quality
- Revenue
- Identify underperforming campaigns, ad sets, audiences and creatives.
- Make data-driven optimization changes based on campaign performance.
- Test different audiences, creatives, placements, copies and campaign structures.
- Monitor budget utilization and ensure campaigns stay within approved budgets.
- Escalate major performance issues to the Performance Marketing Manager/Strategist.
3. Client Servicing
- Act as the day-to-day point of contact for assigned clients.
- Understand client requirements, campaign objectives and business goals.
- Communicate campaign progress, requirements and updates clearly.
- Collect creative requirements, offers, landing pages, product information and other campaign inputs from clients.
- Follow up with clients for pending approvals, creatives, budgets and other requirements.
- Handle basic client queries related to campaign execution and performance.
- Coordinate with internal teams to ensure client requirements are completed on time.
- Maintain professional and timely communication through WhatsApp, email and calls.
- Escalate complex client issues to the Client Service Manager/Director when required.
4. Reporting & Performance Updates
- Prepare regular campaign performance reports.
- Share key performance numbers and campaign updates with clients.
- Highlight major changes, issues and observations from campaign data.
- Maintain accurate records of campaign budgets, leads, conversions and performance.
- Support the Performance Marketing Manager in preparing monthly performance reviews.
5. Internal Coordination
Work closely with:
- Performance Marketing Manager/Strategist
- Creative & Content Team
- Client Servicing Team
- Affiliate Marketing Team
- Operations Team
- Business Development/Sales Team
Ensure that campaign requirements move smoothly from client → strategy → creative → execution → reporting.
6. Account & Campaign Management
- Maintain proper campaign naming conventions and account structures.
- Keep campaign documentation and client information updated.
- Ensure timely campaign launches and modifications.
- Maintain a task list for all assigned accounts.
- Track pending client approvals and internal deliverables.
- Ensure no important campaign activity or client request is missed.
Required Skills
- Minimum 1 year of experience in Digital Marketing / Performance Marketing / Paid Advertising.
- Hands-on knowledge of Meta Ads Manager.
- Basic to intermediate knowledge of Google Ads.
- Understanding of digital marketing metrics and campaign performance.
- Good analytical and problem-solving skills.
- Strong communication and client-handling skills.
- Good follow-up and coordination abilities.
- Basic knowledge of Google Analytics/GA4 and Google Tag Manager is an advantage.
- Ability to work with Excel/Google Sheets.
- Ability to manage multiple clients and campaigns simultaneously.
Preferred Qualifications
- Diploma/Certificate/Degree in Digital Marketing, Marketing, Business or a related field.
- Experience working in a digital marketing/performance marketing agency is preferred.
- Experience handling lead generation or e-commerce campaigns will be an advantage.
- Experience communicating directly with clients is preferred.
Ideal Candidate
The ideal candidate is someone who can execute campaigns independently but also communicate professionally with clients.
You should be:
- Data-driven
- Proactive
- Good at follow-ups
- Comfortable with numbers and dashboards
- Confident in client communication
- Detail-oriented
- Willing to take ownership
- Comfortable working in a fast-paced agency environment
Key Performance Areas (KPAs)
Performance will be evaluated based on:
- Timely and accurate campaign execution
- Campaign monitoring and optimization
- Budget and account management
- Quality and accuracy of reporting
- Client communication and responsiveness
- Timely completion of client requirements
- Internal team coordination
- Ability to identify and communicate campaign issues
- Campaign performance improvement
- Client retention and satisfaction
Job Details
Position: Paid Ads Executive & Client Servicing
Experience: 1+ Year
Industry: Performance Marketing & Affiliate Marketing
Location: Opal Square, Sector 62, Noida
Work Mode: WFO
Working Hours: 10:00 AM – 7:00 PM
Employment Type: Full-Time
Apply: Send your updated resume to unicronmediagroups@gmail.com
Click on Apply to know more.