Website:
tritongroup.in
Job details:
Complete Onsite Role
Location: Devanahalli, North Bengaluru
Role Overview
This is a revenue-focused, execution-driven role requiring a balance of creative storytelling and performance marketing expertise. The candidate must be capable of creating high-quality content, running multi-platform ad campaigns, leveraging AI tools for optimization, integrating CRM systems, handling website updates, and executing SEO and social media strategies.
The role demands ownership, accountability, and strategic thinking.
Key Responsibilities
1. Performance Marketing & Lead Generation
Plan, execute, and optimize campaigns across:
Google Ads (Search, Display, Performance Max)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
YouTube Ads
Build complete marketing funnels including cold audiences, retargeting, and remarketing.
Optimize Cost per Lead, Cost per Site Visit, and Cost per Booking.
Allocate and scale budgets efficiently while maintaining ROI.
Track end-to-end campaign performance and revenue attribution.
2. Content Creation & Creative Execution
Create high-quality visuals and creatives using Canva and similar tools.
Develop ad creatives, brochures, social posts, reels, landing page visuals, and campaign assets.
Plan and execute Instagram, LinkedIn, and YouTube content strategies.
Maintain premium brand consistency across all digital touchpoints.
Support video storytelling and campaign conceptualization.
3. Website Management & Development (WordPress)
Handle basic website editing and content updates in WordPress.
Create and optimize landing pages.
Improve UI, CTAs, and conversion flow.
Coordinate with developers when required for technical improvements.
Ensure website speed, structure, and user experience are optimized.
4. SEO Strategy & Organic Growth
Implement on-page SEO strategies including keyword optimization, meta tags, internal linking, and content structuring.
Conduct keyword research relevant to Bengaluru real estate markets.
Improve organic rankings and website traffic.
Track SEO performance and recommend improvements.
Plan content marketing strategies aligned with SEO goals.
5. Social Media Strategy & Campaign Planning
Develop structured social media campaign calendars.
Plan thematic campaigns aligned with project positioning.
Execute awareness, engagement, and conversion-focused campaigns.
Analyse social media performance and optimize accordingly.
Maintain consistent luxury and aspirational brand presence.
6. AI-Driven Marketing & Automation
Use AI tools for:
Ad copy generation and testing
Creative optimization
Audience segmentation
Funnel enhancement
Implement automation to improve lead nurturing.
Continuously improve conversion rates using data-backed insights.
7. CRM Integration & Sales Coordination
Integrate ad platforms with CRM systems.
Ensure seamless lead capture and tracking.
Monitor lead-to-site visit and site visit-to-booking ratios.
Implement automation workflows for follow-ups.
Coordinate closely with the sales team to improve lead quality and conversion.
8. Analytics, Reporting & Revenue Accountability
Implement Meta Pixel, Google Tag Manager, and Analytics.
Provide weekly and monthly performance reports.
Analyse campaign profitability and booking value generated.
Identify scaling opportunities and cost optimization strategies.
Be accountable for revenue generated through digital campaigns.
Required Skills & Qualifications
Minimum 2 years of digital marketing experience.
Proven hands-on experience in performance marketing.
Experience in real estate marketing preferred.
Strong proficiency in Canva and content creation.
Advanced knowledge of:
Google Ads
Meta Ads
LinkedIn Ads
YouTube Ads
Working knowledge of WordPress website editing and landing page creation.
Practical understanding of SEO tactics and organic growth strategies.
Experience integrating CRM systems and managing lead pipelines.
Ability to use AI tools to enhance campaign performance and conversions.
Strong analytical, ROI-driven mindset.
Ideal Candidate Profile
Creative and data-driven.
Understands luxury and investor buyer psychology.
Can independently manage campaigns and strategy.
Strong execution capability with strategic vision.
Ownership-oriented and growth-focused.
Tools Required
Advertising Platforms
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
YouTube Ads
Analytics & Tracking
Google Analytics
Google Tag Manager
Meta Pixel
Conversion Tracking Tools
Design & Content
Canva (mandatory)
Basic video editing tools preferred
Website Management
WordPress (basic editing, landing pages, plugin handling)
SEO Tools
Google Search Console
Keyword research tools (SEMrush, Ahrefs, or similar preferred)
CRM & Automation
CRM integration tools
Lead management systems
Marketing automation tools
Click on Apply to know more.