Website:
themanatomy.com
Job details:
Job Title: SEO Executive (SEO + Google Ads)
About The Manatomy
The Manatomy is a fast-growing premium men's fashion brand focused on helping Indian men dress better through curated outfits and AI-powered styling. We design high-quality shirts, pants, shoes, belts, and complete outfit combinations for modern professionals.
We're looking for a data-driven SEO Executive with hands-on Google Ads experience who can increase organic traffic, improve search rankings, and manage high-performing paid search campaigns.
Key ResponsibilitiesSearch Engine Optimization (SEO)
- Plan and execute on-page, off-page, and technical SEO strategies.
- Perform keyword research using tools like Google Keyword Planner, Ahrefs, SEMrush, or Ubersuggest.
- Optimize product pages, collections, landing pages, and blogs for search engines.
- Create SEO content briefs and work with content writers to publish high-quality articles.
- Improve internal linking, metadata, schema markup, and website structure.
- Conduct regular SEO audits and fix indexing, crawling, and Core Web Vitals issues.
- Build high-quality backlinks through outreach and digital PR.
- Monitor rankings, traffic, and conversions using Google Search Console and Google Analytics.
- Stay updated with Google's algorithm changes and SEO best practices.
Google Ads
- Plan, launch, and optimize Google Search, Performance Max, Shopping, and Display campaigns.
- Conduct keyword research and competitor analysis.
- Improve Quality Score, CTR, and conversion rate.
- Optimize bidding strategies and campaign budgets.
- Perform A/B testing for ad copies and landing pages.
- Track ROAS, CPA, CPC, and conversion performance.
- Implement remarketing campaigns to improve conversions.
Analytics & Reporting
- Prepare weekly and monthly SEO and Google Ads performance reports.
- Monitor KPIs such as:
- Organic Traffic
- Keyword Rankings
- Click-Through Rate (CTR)
- Conversion Rate
- ROAS
- Cost Per Acquisition (CPA)
- Bounce Rate
- Provide actionable recommendations for continuous improvement.
Required Skills
- 2–5 years of experience in SEO.
- Hands-on experience managing Google Ads campaigns.
- Strong understanding of Technical SEO.
- Experience with Google Analytics 4 (GA4) and Google Search Console.
- Knowledge of keyword research and competitor analysis.
- Familiarity with Shopify SEO is preferred.
- Understanding of HTML, CSS, and website structure is an advantage.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.
Preferred Tools
- Google Ads
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- Ahrefs
- SEMrush
- Ubersuggest
- Screaming Frog
- PageSpeed Insights
- Looker Studio
- Microsoft Excel / Google Sheets
What You'll Work On
- Increase organic traffic to TheManatomy.com.
- Rank high-intent commercial keywords for men's fashion.
- Grow blog traffic through content marketing and SEO.
- Manage and optimize Google Ads campaigns for profitable customer acquisition.
- Improve conversion rates through landing page optimization and A/B testing.
- Collaborate with the design, content, and performance marketing teams to drive measurable business growth.
Key Performance Indicators (KPIs)
- Increase organic traffic month over month.
- Improve rankings for target commercial keywords.
- Grow non-branded search traffic.
- Achieve target ROAS on Google Ads campaigns.
- Reduce Cost Per Acquisition (CPA).
- Improve conversion rate from organic and paid search.
- Increase revenue generated through SEO and Google Ads.
Why Join The Manatomy?
- Work with one of India's fastest-growing premium menswear brands.
- Opportunity to build and scale SEO from the ground up.
- Hands-on exposure to AI-driven e-commerce and digital marketing.
- A collaborative, performance-focused work environment with opportunities for rapid career growth.
To Apply:
- Send your resume along with examples of SEO projects, keyword ranking improvements, and Google Ads campaign results to help@themanatomy.com (or your preferred hiring email).
Click on Apply to know more.