Target Publications
Website:
targetpublications.org
Job details:
We are looking for a sharp, culturally aware, and extremely agile Social Media Marketing Executive/ Digital Marketing Executive / Moment Marketer who can spot trends before they peak and convert them into brand-relevant content within hours not days. If you live on Instagram, track trending reels before others, decode memes instantly, and think “How can we use this for our brand?” this role is for you.
This is not a passive content role. This is a real-time brand growth role.
Key Responsibilities:
1. Trend Spotting & Opportunity Identification
- Monitor Instagram, LinkedIn, YouTube Shorts, X (Twitter), and relevant education communities.
- Identify viral formats, trending audio, memes, cultural conversations, exam-related buzz.
- Evaluate: Is this trend relevant to our audience? Can we adapt it meaningfully?
2. Real-Time Content Execution
- Create quick scripts, hooks, captions, and adaptation briefs.
- Create, Design, Edit for 24-hour turnaround.
- Ensure brand tone is maintained while riding trends.
3. Education-Specific Moment Marketing
- Track board exam news, NEET/JEE updates, CBSE announcements, Result days, Education policy updates.
- Convert them into engaging brand-led content.
4. Meme & Hook Creation
- Develop relatable student/teacher/parent humor.
- Write scroll-stopping hooks.
- Create witty, shareable formats.
5. Performance Tracking
- Track engagement, saves, shares, reach.
- Identify which trend formats perform best.
- Build a “Trend Playbook” for future use.
Key Skills Required:
- Strong understanding of Instagram & short-form content ecosystem
- Excellent copywriting (short-form, punchy, witty)
- High cultural awareness
- Speed of execution
- Creative thinking under time pressure
- Basic understanding of Canva / social media tools (preferred)
- Analytical mindset (what worked & why)
Ideal Candidate Profile:
- Male candidates preferred
- 2–3 years in social media / content / digital marketing
- Has previously worked on trend-based content
- Follows meme pages, student pages, creator economy
- Understands Gen Z language and tone
- Not afraid to experiment
What Success Looks Like (KPIs):
- Increased engagement rate
- Higher shareability (shares & saves)
- Improved organic reach
- Faster trend turnaround time
- 2–3 viral or breakout posts per quarter
Click on Apply to know more.