StrategicERP
Website:
strategicerp.com
Job details:
Company Description StrategicERP provides enterprise resource planning (ERP) software solutions tailored for the real estate and construction industries. Built by IIT graduates on a proprietary J2FX framework, the platform offers a single-window, web-based application that automates business transactions for better resource utilization and process management. Using modern technologies such as Java, Angular, and PostgreSQL, the solution is user-friendly, cloud-based, and accessible from any device with an internet connection. StrategicERP enables organizations to manage projects, track inventory and materials, oversee sales and marketing campaigns, and maintain customer relationships within one integrated system. The company serves over 1,000 clients, including Phoenix Group, Paradise Group, House Of Hiranandani, DS Max Properties, Hombale Group, and Vishwa Samudra.
Role Description The Digital Marketing Executive role is a full-time, on-site position based in Mumbai. This role involves planning and executing digital marketing campaigns to promote StrategicERP’s products and brand across online channels. The Digital Marketing Executive will manage and optimize social media accounts, create and update web content, and support email and online advertising initiatives. Responsibilities include monitoring web analytics, preparing performance reports, and recommending improvements to increase traffic, lead generation, and engagement. The role also includes collaborating with sales, product, and design teams to align messaging, maintain brand consistency, and contribute to marketing strategy.
Qualifications
- Candidates should possess strong Marketing skills, including campaign planning, lead generation, and brand promotion.
- Candidates should possess effective Communication skills for creating clear messages, collaborating with teams, and engaging with stakeholders.
- Candidates should possess Social Media Marketing skills to manage platforms, create content, and optimize paid and organic social campaigns.
- Candidates should possess Web Content Writing skills to develop clear, engaging, and SEO-aware content for websites and digital assets.
- Candidates should possess Web Analytics skills to track performance metrics, interpret data, and suggest data-driven improvements.
- Knowledge of SEO/SEM tools, email marketing platforms, and basic design tools (e.g., Canva or similar) is beneficial.
- Familiarity with B2B marketing in software or technology domains, especially ERP or real estate/construction sectors, is an advantage.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Ability to work on-site in Mumbai, manage multiple projects, and meet deadlines in a fast-paced environment.
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