Scientific Research Instruments Company Pvt Ltd
Website:
srico-labworld.com
Job details:
Company Description
Scientific Research Instruments Co Pvt Ltd is a dedicated provider of innovative solutions and advanced technologies for the scientific research community. We are committed to fostering scientific progress by delivering high-quality products and exceptional customer service. Focused on excellence and innovation, we aim to support researchers and organizations in achieving their goals. Our team is passionate about advancing the boundaries of science and contributing to groundbreaking discoveries.
Role Description
This is a full-time, on-site role for a Digital Marketing Executive based in Bengaluru. The Digital Marketing Executive will be responsible for planning and executing marketing strategies, managing social media platforms, crafting web content, and using web analytics to track and optimize digital performance. The role will involve cross-functional collaboration, content creation, and strategic marketing initiatives to enhance brand visibility and engagement.
Key Responsibilities
🔹 Manage and grow SRICO’s digital presence across LinkedIn and other social media platforms
🔹 Create engaging product marketing content including posts, creatives, and short campaigns
🔹 Promote laboratory and process equipment products through digital campaigns and online promotions
🔹 Plan and execute social media marketing strategies to generate leads and brand awareness
🔹 Coordinate with the sales team and product managers to highlight product features, applications, and customer benefits
🔹 Manage LinkedIn ads and digital campaigns to generate qualified leads
🔹 Track campaign performance and prepare marketing analytics reports
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Desired Skills & Qualifications
✔ Bachelor’s degree in Marketing, Business, Communications, or related field
✔ 1–2 years of experience in Digital Marketing / Social Media Marketing
✔ Experience managing LinkedIn pages, campaigns, and digital lead generation
✔ Strong skills in content creation, copywriting, and basic design tools (Canva / Adobe / similar tools)
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