Sapat International
Website:
sapat.com
Job details:
Company Description
Sapat Group, established in 1897, is a 126-year-old conglomerate with diverse interests in tea, consumer health etc. Over a century of experience has enabled the company to grow and adapt to evolving consumer needs. Sapat Group operates four major divisions: tea, tea retail outlets, healthcare, and education.
Role Description
This is a full-time, on-site role for a Digital Marketing Executive based in Mumbai. The Digital Marketing Executive will be responsible for developing and managing all digital marketing initiatives, overseeing social media marketing campaigns, analyzing web data, and creating engaging content to drive traffic and brand growth. The role involves a balance of strategic planning and hands-on execution to meet marketing objectives.
Qualifications
- Experience in Social Media Marketing, including managing and growing online communities
- Proficiency in Web Content Writing and creating engaging digital copy
- Knowledge of Web Analytics and ability to derive actionable insights from performance metrics
- Strong creativity, critical thinking, and problem-solving abilities
- Ability to work collaboratively in a dynamic on-site environment
- Familiarity with tools and software relevant to digital marketing is a plus
- A bachelor's degree in Marketing, Communications, or a related field is preferred
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