Website:
progranza.com
Job details:
At Progranza, we build technology products and SaaS solutions across healthcare, field services, and business automation for clients in the US, Canada, and India. Our brands include Nurvivo (healthcare AI), Anjal, ServFlow360, and Progranza Consulting.
We are looking for a hands-on Digital Marketing Executive who can take full ownership of our marketing execution across all brands - from running paid ad campaigns to SEO, daily content, and tracking what's working.
You'll get direction and ideas from the founder. Your job is to execute, optimize, and deliver results independently.
What you'll own:
Paid Advertising:
- Set up and manage Google Ads campaigns (search, display) for multiple brands and markets (US, Canada, India)
- Set up and manage Meta Ads campaigns (Facebook and Instagram) including business account setup, pixel installation, and conversion tracking
- Set up Google Analytics 4 (GA4), link it to ad accounts, define conversion events, and track campaign performance
- Create and manage UTM tracking links for all campaigns
- Monitor campaigns daily, pause underperforming ads, optimize bids and keywords
- Conduct monthly performance reviews and share clear reports with actionable recommendations
SEO & Organic Growth:
- Conduct keyword research for all brands and target markets (US, Canada, India)
- Implement on-page SEO across all websites (meta titles, descriptions, headers, alt text, internal linking)
- Write and publish SEO-optimized blog content regularly (minimum 2 blogs/month per brand)
- Set up and manage Google Search Console — monitor indexing, search performance, and fix errors
- Build and track keyword rankings monthly and report progress
- Identify and fix technical SEO issues (page speed, broken links, sitemap, robots.txt)
- Support off-page SEO through basic link building and directory listings
- Optimize landing pages for conversion and search intent
Social Media & Content:
- Manage and post daily content across LinkedIn, Instagram, and Facebook
- Write captions, hooks, and post copy independently using AI tools
- Design graphics and creatives using Canva or similar tools
- Know correct image sizes, formats, and best practices for each platform
- Schedule and publish content consistently using scheduling tools
- Engage with audience, respond to comments and messages daily
- Write blogs and basic website content when required
- Create basic PowerPoint presentations for products and pitches
Tracking & Reporting:
- Maintain lead tracking spreadsheets (signups, calls, conversion outcomes)
- Track campaign spend, cost per click, cost per signup, and ROI across all channels
- Report weekly on what is working, what is not, and what to do next
- Track organic traffic growth, keyword rankings, and SEO improvements monthly
What we're looking for:
- 2-4 years hands-on experience in digital marketing — ads, SEO, content, and analytics combined
- Proven experience setting up and running Google Ads and Meta Ads campaigns — not just boosting posts
- Hands-on with GA4, Meta Pixel, UTM tracking, and conversion event setup
- Solid understanding of on-page and technical SEO — you have done this, not just read about it
- Experience with Google Search Console and keyword research tools (Google Keyword Planner, Ubersuggest, Ahrefs, or similar)
- Strong written English — you will be creating content for US, Canadian, and Indian audiences
- Proficient with Canva/other similar tools for graphics and AI tools (ChatGPT, Claude, or similar) for content creation
- Understands hooks, headlines, and what makes content stop the scroll
- Self-driven — you receive a brief and execute without daily hand-holding
- Comfortable working across multiple brands simultaneously
- Available Monday to Friday between 10:00 AM – 2:00 PM IST — non-negotiable
- Full-time dedicated — this is your primary commitment
- India-based, fully remote
Good to have:
- Basic video editing skills for Reels and Shorts (external support available for heavy video work)
- Experience with email marketing tools (Mailchimp, Brevo, or similar)
- Experience marketing SaaS or healthcare products to US or Canadian audiences
- Familiarity with local SEO for India markets
What you get:
- ₹25,000 – ₹30,000/month based on experience
- 100% remote with flexible hours outside core time
- Work across multiple growing brands with global reach (US, Canada, India)
- Full ownership of marketing function — you build it, you see the results
- Work directly with the Founder who knows exactly what he wants and gives clear direction
Before you apply:
Show us what you have done. Share at least one of the following:
- A Google Ads or Meta Ads campaign you ran with results (spend, clicks, conversions)
- An SEO project where you improved rankings or organic traffic (before and after)
- A social media account or content calendar you managed
- A GA4 or analytics setup you configured
Results and proof of work matter more than your degree or job titles.
Click on Apply to know more.