Website:
optifii.com
Job details:
Location: Mumbai (On-site)
About the Role
We are looking for a results-driven Digital Marketing Executive to own and optimize our paid digital marketing initiatives. The ideal candidate should have hands-on experience in planning, executing, monitoring, and optimizing performance marketing campaigns, with strong expertise in Meta (Facebook & Instagram) Ads Manager.
This role requires someone who can independently manage campaigns from strategy to execution, analyze performance metrics, optimize ROI, and work closely with the design and product teams to drive lead generation and customer acquisition.
Key Responsibilities
- Plan, launch, and manage end-to-end performance marketing campaigns across Meta platforms (Facebook & Instagram).
- Independently set up campaign structures including campaign objectives, audiences, ad sets, creatives, tracking, and conversion events.
- Create and manage audience segments including Custom Audiences, Lookalike Audiences, and Retargeting campaigns.
- Monitor campaign performance daily and optimize budgets, bidding strategies, placements, and creatives to maximize ROI.
- Analyze campaign performance using key metrics such as CTR, CPC, CPM, CPA, ROAS, Conversion Rate, and Frequency.
- Conduct A/B testing for creatives, audience segments, landing pages, and campaign strategies.
- Coordinate with the creative team to develop high-performing ad creatives and marketing assets.
- Ensure proper implementation of Meta Pixel, Conversion API (CAPI), and event tracking for accurate attribution.
- Work with the website/product team to improve landing page conversion rates.
- Generate weekly and monthly performance reports with actionable insights and recommendations.
- Stay updated with Meta platform changes, advertising policies, algorithm updates, and emerging digital marketing trends.
- Manage campaign budgets efficiently while ensuring maximum return on ad spend.
- Collaborate with cross-functional teams including Sales, Product, and Business Development to align campaign objectives with business goals.
Required Qualifications
- 2–3 years of hands-on experience in Performance Marketing.
- Strong expertise in Meta Ads Manager.
- Experience in setting up campaigns from scratch without external support.
- Thorough understanding of campaign objectives, bidding strategies, audience targeting, placements, and optimization techniques.
- Experience with Meta Pixel, Conversion API (CAPI), and event tracking.
- Good understanding of conversion funnels and customer acquisition strategies.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Experience using Google Analytics (GA4) for campaign analysis.
- Familiarity with UTM tracking and attribution models.
- Excellent Excel or Google Sheets skills for reporting and analysis.
- Strong communication and coordination skills.
Preferred Qualifications
- Experience running Lead Generation, Website Conversion, and App Install campaigns.
- Knowledge of Google Ads, LinkedIn Ads, or other paid advertising platforms is an added advantage.
- Experience in B2B SaaS, FinTech, or Technology products is preferred.
- Understanding of CRM integrations and marketing automation tools is a plus.
- Certifications in Meta Blueprint and Google Analytics are desirable.
Click on Apply to know more.