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Role Description
This is a full-time hybrid Digital Marketing Executive role based in Chennai, with some tasks performed remotely. The role involves creating and executing digital marketing strategies, managing social media channels (EU clients), analyzing performance metrics, optimizing web content for engagement, running Meta/Google ads, tracking KPIs (CPC, CTR, Conversions), and ensuring seamless communication between teams. The Digital Marketing Executive will contribute to the organization’s online presence and brand visibility through innovative marketing initiatives and data-driven decision-making.
Qualifications
- Proficiency in Marketing and Communication skills to develop and execute strategies and promote brand awareness.
- Expertise in Social Media Marketing to manage platforms, engage audiences, and drive campaign success.
- Skills in Web Content Writing to create compelling and SEO-optimized content for targeted audiences.
- Understanding of Web Analytics tools to track and improve campaign performance and user engagement.
- Demonstrated time-management skills and the ability to work effectively in a hybrid environment.
- Strong problem-solving abilities and collaborative approach.
- Experience with digital advertising platforms is a plus.
- A bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Understanding the Western audience
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