Maana Health
Website:
maanahealth.com
Job details:
About MaanaMaana Spine, Joint & Wellness Clinic is a premium healthcare brand specializing in advanced, non-surgical spine care, joint care, sports injury management, rehabilitation, and aesthetic and wellness treatments. With a strong patient-first approach and high clinical success rates, we are expanding our digital presence to strengthen brand authority and patient acquisition.
Role OverviewWe are seeking a results-driven and strategic Digital Marketing Manager to lead and execute performance-focused digital campaigns that drive patient leads, increase brand awareness, and foster revenue growth. The ideal candidate should have strong expertise in healthcare marketing, lead generation, and digital campaign optimization.
Key Responsibilities📊 Strategy & Planning- Develop and implement comprehensive digital marketing strategies aligned with business goals
- Plan and execute lead generation campaigns for Spine, Joint, Sports Injury, Aesthetic & Wellness services
- Allocate and manage monthly digital marketing budgets effectively
- Track ROI and performance metrics across all channels
📱 Performance Marketing- Manage and optimize Meta (Facebook & Instagram) Ads, Google Ads, and YouTube campaigns
- Implement remarketing strategies to improve patient conversion rates
- Drive measurable growth in leads, bookings, and revenue
- Monitor CPL (Cost per Lead), CPA (Cost per Acquisition), and campaign performance
🌐 Website & SEO- Oversee website performance, landing pages, and lead funnels
- Implement SEO strategies to improve organic visibility and local search rankings
- Optimize Google Business Profiles across clinic locations
📈 Analytics & Reporting- Track campaign performance using Google Analytics, Meta Ads Manager & other tools
- Prepare weekly and monthly performance reports
- Analyze trends and provide actionable insights
🤝 Team & Vendor Management- Lead the digital creative and marketing team
- Coordinate with designers, content creators, and external agencies
- Ensure brand consistency across all digital platforms
Required Skills- Strong expertise in Performance Marketing (Meta Ads & Google Ads)
- Knowledge of SEO, Local SEO & Website Optimization
- Experience in healthcare or clinic marketing preferred
- Data-driven decision-making ability
- Budget planning & ROI management skills
- Excellent communication and leadership skills
Preferred Qualifications- Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business, or related field
- 4–7 years of experience in Digital Marketing (Healthcare industry experience preferred)
- Proven track record of generating quality leads
Key KPIs- Monthly Lead Generation Targets
- Cost per Lead (CPL)
- Conversion Rate
- Website Traffic Growth
- ROI on Ad Spend
- Brand Engagement & Social Growth
Send your resume to hr@maanahealth.com
Contact: 96450 21777
Click on Apply to know more.