Kynhood
Website:
kynhood.com
Job details:
Hi Esther,
Please find the JD below,
Job Title: Digital Marketing Executive (Performance Marketing)
Experience: 2–4 Years
Location: [Your Location]
Type: Full-Time
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About the Role
We are looking for a data-driven Digital Marketing Executive with strong experience in Performance Marketing. The ideal candidate should have hands-on expertise in managing paid campaigns, analyzing user behavior, and optimizing conversions across B2C (B2B exposure is a plus).
Key Responsibilities:
* Plan, execute, and optimize performance marketing campaigns across platforms like Meta, Google Ads, etc.
* Drive user acquisition, conversions, and ROI through data-backed strategies
* Monitor and analyze campaign performance, and continuously improve key metrics (CPI, CAC, ROAS)
* Work with tracking tools like Google Analytics 4 (GA4), Mixpanel, and Meta Pixel to understand user journeys and attribution
* Set up and manage tracking, events, and conversion funnels
* Collaborate with creative, product, and tech teams for campaign execution and landing page optimization
* Maintain and analyze campaign data using Excel/Google Sheets for reporting and insights
* Work closely with cross-functional teams to align marketing goals with business objectives
Requirements:
* 2–4 years of experience in Digital Marketing / Performance Marketing
* Strong experience in B2C campaigns (B2B experience is an added advantage)
* Proven track record of handling significant ad spends and delivering measurable results
* Strong analytical mindset with ability to make data-driven decisions
* Hands-on experience with: Performance platforms (Meta Ads, Google Ads), Analytics tools (GA4, Mixpanel), Tracking tools (Meta Pixel, event tracking)
* Good understanding of marketing funnels, attribution models, and user behavior
* Proficiency in Excel/Google Sheets (reporting, dashboards, analysis)
* Strong communication and cross-functional collaboration skills
Good to Have:
* Basic understanding of SEO
* Experience in app marketing or event-based platforms
* Familiarity with A/B testing and CRO (Conversion Rate Optimization)
Click on Apply to know more.