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Company Description Inspira Builders is a real estate company focused on delivering projects on time, with a strong emphasis on reliability and adherence to schedules. The company designs apartments that maximize usable space and provide generous ventilation, creating homes that feel open, warm, and elegant. Inspira is committed to making high-quality, lifestyle-focused living spaces affordable, offering modern conveniences and comforts that support active and healthy living. By creating lively and recreational environments, Inspira Builders aims to elevate everyday living for residents in modern India.
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Key Responsibilities
- Campaign Execution: Plan, launch, monitor, and optimize digital advertising campaigns across Google Ads, Meta Ads, and other relevant platforms to generate qualified leads and increase brand awareness.
- Lead Generation & Performance Marketing: Drive qualified property leads while maintaining target CPL (Cost per Lead), qualification ratio, CPSV (Cost per Site Visit), and conversion rates.
- Social Media Management: Develop and execute social media calendars for LinkedIn, Instagram, Facebook, and other relevant platforms while maintaining consistent brand communication.
- SEO & Content Marketing: Conduct keyword research and implement on-page and off-page SEO strategies, including backlink building, portal listings, blogs, and other content initiatives to improve organic visibility.
- Email & WhatsApp Marketing: Plan and execute targeted email, WhatsApp, and customer engagement campaigns to generate enquiries and nurture prospective customers.
- Website & Landing Page Management: Coordinate website updates, landing pages, project content, enquiry forms, and UX improvements to maximize lead generation.
- Analytics & Reporting: Track campaign performance, leads, CPL, qualification ratio, site visits, CPSV, conversion rates, and ROI using Google Analytics, advertising dashboards, CRM, and other reporting tools.
- Campaign Optimization: Regularly review campaign performance and take corrective action on underperforming campaigns, creatives, audiences, keywords, and budgets.
- Agency Management: Coordinate with digital agencies, portals, creative agencies, and other vendors; review their performance against agreed targets and commitments.
- Market & Competitor Research: Monitor competitors, pricing, offers, campaigns, digital presence, and industry trends to identify new marketing opportunities.
- Portal Marketing: Manage and monitor property portal campaigns and ensure lead quality, lead volume, follow-up, and campaign ROI are aligned with business expectations.
- Creative & Content Coordination: Work closely with creative teams to develop campaign creatives, videos, brochures, banners, social media content, and other marketing collaterals.
- Lead Quality Monitoring: Regularly analyze lead feedback and ensure campaigns are generating genuine property seekers based on location, budget, configuration, and project suitability.
- Reporting & Review: Prepare daily/weekly/monthly performance reports and present key insights, challenges, action plans, and expected outcomes to management.
- Budget Management: Monitor digital marketing spends and ensure budgets are allocated effectively toward campaigns and channels delivering the best qualified leads and site visits.
- Continuous Improvement: Identify new digital marketing opportunities, test new platforms and campaign strategies, and continuously improve lead generation and conversion performance.
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