Website:
imperiea.com
Job details:
Company Description Imperiea Engineering & Sourcing Pvt. Ltd. is a Pune-headquartered company providing innovative, high-quality industrial solutions to clients across India. The organization is an authorized distributor for leading global brands such as GS-Caltex (Korea), Honsberg Saws (Germany), and Virgo Welding Machines. Its portfolio includes industrial lubricants and machining oils, welding machines and accessories, cutting tools and blades, and customized sourcing and engineering support. With a skilled team, years of industry experience, and a strong focus on performance and reliability, Imperiea is recognized as a dependable, value-driven partner across manufacturing, automotive, construction, and infrastructure sectors. The company is committed to empowering industries, fostering innovation, and building a smarter, stronger future.
Role Description This is a full-time, on-site Digital Marketing Executive role based in the Pune/Pimpri-Chinchwad area. The Digital Marketing Executive will plan, execute, and optimize online marketing campaigns to increase brand visibility and generate qualified leads across digital channels. Daily responsibilities include managing social media platforms, creating and updating web content, coordinating email campaigns, and supporting online promotions aligned with sales and business objectives. The role also involves tracking campaign performance using web analytics tools, preparing regular reports, and recommending data-driven improvements. Collaboration with sales, product, and leadership teams will be essential to ensure consistent messaging and effective digital communication.
Qualifications
- Strong marketing skills with experience in digital campaign planning and execution.
- Effective communication skills for clear, professional written and verbal interaction.
- Social media marketing skills to manage, grow, and engage audiences on key platforms.
- Web content writing skills to create concise, impactful content for websites and digital assets.
- Creative graphic designing using canva, photoshop, illustrator etc
- Web analytics skills to monitor performance, interpret data, and optimize campaigns.
- Familiarity with SEO, SEM, and email marketing tools is beneficial.
- Proficiency in common digital marketing tools (e.g., Meta Business Suite, Google Analytics, basic design tools) is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work independently, manage multiple tasks, and collaborate with cross-functional teams on-site.
- Previous experience in B2B industrial or manufacturing sectors is a plus.
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