Good-Bee
Website:
good-bee.com
Job details:
Position: Digital Marketing Executive
Location: Bangalore (Work from Office)
Experience: 2 - 4 Years
Employment Type: Full-Time
About the Role
At Good-Bee Integrated Marketing Services we are looking for a Digital Marketing Executive with 2-4 years of hands-on experience in performance marketing, SEO, and social media. If you enjoy building campaigns, analyzing data, and turning insights into measurable growth, we’d love to have you on our team.
Key Responsibilities
Performance Marketing:
- Plan, execute, and optimize Meta Ads and Google Ads campaigns across clients and regions.
- Build full-funnel marketing strategies (TOFU–MOFU–BOFU) aligned with business goals.
- Manage campaign budgets, bidding strategies, and scaling decisions.
- Run A/B tests on creatives, audiences, and landing pages to improve ROI.
Analytics & Optimization:
- Set up and manage tracking using Meta Pixel, Google Tag Manager, and GA4.
- Monitor KPIs such as CPL, CPA, CTR, and ROAS and continuously optimize campaigns.
- Generate actionable insights and build performance reports and dashboards.
Multi-Channel Execution:
- Manage campaigns across social media, search engines, and display networks.
- Align paid and organic efforts to maximize traffic and conversions.
SEO:
- Conduct keyword research and competitor analysis to identify high-intent opportunities.
- Execute programmatic SEO initiatives and optimize landing pages and blog content.
- Track organic performance using Google Search Console and GA4.
Creative & Content Collaboration:
- Work with design and video teams to develop performance-driven ad creatives.
- Translate campaign data into creative insights, messaging angles, and formats.
- Continuously test and iterate creatives based on performance metrics.
Influencer & PR Collaboration:
- Identify and collaborate with relevant influencers (nano to macro) for reach and conversions.
- Integrate influencer efforts into the overall performance marketing funnel.
- Track campaign impact using engagement and ROI metrics.
Client & Stakeholder Management:
- Coordinate with internal teams and clients for campaign planning and execution.
- Present campaign insights, reports, and optimization strategies.
Growth & Experimentation:
- Identify new growth opportunities across platforms, formats, and markets (including APJ).
Requirements:
- 2-4 years of experience in digital marketing or performance marketing roles.
- Strong working knowledge of Google Ads, SEO, social media marketing, and analytics platforms.
- Experience in project management, campaign optimization, competitor analysis, and content performance tracking.
- Ability to work independently while collaborating across teams.
Why Join Good-Bee?
- Work with a fast-growing marketing and creative team.
- Opportunity to work on diverse brands and campaigns.
- Exposure to AI-led and performance-driven marketing ecosystems.
How to Apply
- Please share your portfolio and resume at: hr@goodbee.co.in
- Subject: Application – Digital Marketing Executive
Click on Apply to know more.