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Digital Marketing Executive

Location

Kochi, Kerala, India

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

Finprov Learning

Website: finprov.com
Job details:

DM Executive - Spot Giraffe


Role Overview


We are looking for a dynamic and execution-driven Executive – Digital Marketing & Operations who will play a key role in scaling SpotGiraffe’s digital presence and supporting core operational activities.


This is a hybrid role (70% Digital Marketing | 30% Operations) requiring both creative and process-oriented thinking.


Key Responsibilities


A. Digital Marketing 


  • Plan and execute SEO strategies to improve website visibility and organic traffic
  • Manage and optimize social media platforms (LinkedIn, Instagram, etc.)
  • Create and schedule content (posts, reels, creatives, campaigns)
  • Run and optimize paid ad campaigns (Google Ads, Meta Ads)
  • Track performance metrics (reach, engagement, conversions) and generate reports
  • Coordinate with design/content teams for branding consistency
  • Identify trends and implement growth strategies for lead generation
  • Manage website updates and ensure proper functioning (basic testing & improvements)


B. Operations


  • Conduct employer outreach and relationship building (calls, follow-ups)
  • Handle job requirement collection and listing on SpotGiraffe
  • Coordinate with employers for paid hiring opportunities
  • Perform resume screening and shortlisting for relevant roles
  • Maintain and update candidate and employer databases
  • Support interview coordination and feedback tracking
  • Ensure timely follow-ups with employers and candidates
  • Alumni engagement


Key Skills & Requirements


  • Strong understanding of Digital Marketing (SEO, Social Media, Ads)
  • Basic knowledge of performance marketing tools (Google Ads, Meta Ads)
  • Good communication skills for employer interactions and calls
  • Ability to multitask between marketing and operations
  • Data-driven mindset with basic analytical skills
  • Familiarity with tools like Canva, Google Sheets, CRM tools is a plus
  • Self-driven, proactive, and execution-focused


Preferred Qualifications


  • Bachelor’s degree in Marketing, Business, or related field
  • Freshers with strong practical exposure can also apply
  • Min 0-1 years experience.


Location: Kochi

Email: resume@finprov.com

WhatsApp: 70342 97070 , 9037991251

Click on Apply to know more.

Skills

Canva
communication skills
CRM
digital marketing
Google Ads
lead generation
relationship building