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About The Company
Veritis Group Inc is a leading provider of innovative IT solutions and services, dedicated to helping organizations enhance their digital capabilities and achieve sustainable growth. With a commitment to excellence and a customer-centric approach, Veritis specializes in delivering tailored technology solutions across various industries, including healthcare, finance, and manufacturing. The company prides itself on its skilled workforce, cutting-edge technology adoption, and a strong focus on continuous improvement. As a dynamic and rapidly expanding organization, Veritis Group Inc fosters a collaborative work environment that encourages innovation, professional development, and a commitment to delivering exceptional value to clients worldwide.
About The Role
We are seeking a highly skilled and experienced Senior Digital Marketing Executive specializing in SEO, automation, and analytics to join our dynamic marketing team. This role is pivotal in driving organic growth through advanced SEO strategies, implementing automation workflows to streamline processes, and leveraging data-driven insights to enhance website performance and lead generation efforts. The ideal candidate will possess a strong background in digital marketing, particularly in SEO techniques, automation tools, and analytics platforms, with a proven track record of delivering measurable results in a fast-paced environment. This position offers an excellent opportunity to contribute to Veritis Group Inc's growth trajectory by optimizing digital marketing initiatives and ensuring continuous improvement in online visibility and performance.
Qualifications
The ideal candidate should possess a minimum of 5 to 7 years of professional experience in digital marketing, with a focus on SEO, automation, and analytics. Strong expertise in on-page, off-page, and technical SEO is essential, along with hands-on experience using SEO automation tools and workflows. Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and familiarity with tools such as SEMrush, Ahrefs, and Screaming Frog is required. A solid understanding of paid advertising platforms like Google Ads and LinkedIn Ads is preferred, especially in the context of B2B and IT services marketing. Candidates should demonstrate excellent analytical skills, strategic thinking, and a proactive approach to problem-solving. A background in content marketing, collaboration with creative teams, and familiarity with automation scripting (e.g., Python) will be considered advantageous.
Responsibilities
As a Senior Digital Marketing Executive, your responsibilities will encompass a broad range of strategic and operational tasks. You will perform comprehensive keyword research and competitor analysis to identify growth opportunities and develop targeted SEO strategies. Optimizing website content, metadata, and structure to improve keyword rankings and organic traffic will be a core focus. Conducting technical SEO audits and coordinating their implementation will ensure the website remains search engine friendly and compliant with best practices. Monitoring search engine algorithm updates and adapting strategies accordingly is crucial to maintaining and enhancing visibility.
You will implement and manage SEO automation tools and workflows to streamline rank tracking, site audits, and reporting processes. Utilizing scripting and automation tools will help automate bulk SEO updates, data extraction, and analysis, thereby increasing operational efficiency and scalability. Managing Google Analytics 4 (GA4) and Google Tag Manager will enable you to track user behavior, traffic sources, and conversions effectively. Building dashboards using Looker Studio or Excel will facilitate insightful analysis of funnel performance and user engagement.
Performance optimization will be a key aspect of your role, including monitoring organic lead generation, identifying underperforming pages, and recommending improvements to enhance conversion rates. Supporting paid campaigns on platforms such as Google Ads and LinkedIn Ads will involve monitoring performance metrics and providing actionable insights for optimization. Collaboration with content writers, graphic designers, and other marketing team members will ensure SEO strategies align seamlessly with content and design initiatives, creating a cohesive digital presence.
Benefits
Veritis Group Inc offers a comprehensive benefits package designed to support our employees' well-being and professional growth. Employees enjoy competitive salary packages, health insurance coverage, and retirement plans. We foster a flexible work environment that encourages work-life balance, along with opportunities for continuous learning through training programs, certifications, and industry conferences. Our organization emphasizes recognition of individual achievements and provides a collaborative workspace that promotes innovation and teamwork. Additionally, employees benefit from a vibrant corporate culture that values diversity, inclusion, and career advancement opportunities within the company.
Equal Opportunity
Veritis Group Inc is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all employees are valued and respected. We do not discriminate based on race, gender, age, religion, national origin, sexual orientation, disability, or any other protected characteristic. We believe that diversity drives innovation and excellence, and we are dedicated to providing equal employment opportunities to all qualified individuals. Our hiring practices are designed to foster a fair and equitable environment, ensuring that every candidate has an equal chance to contribute to our company's success.
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