Website:
fetchjobs.co
Job details:
About The Company
Veritis Group Inc is a leading provider of innovative IT solutions and services, dedicated to empowering organizations with cutting-edge technology and strategic insights. With a strong focus on digital transformation, cloud computing, cybersecurity, and data analytics, Veritis has established itself as a trusted partner for businesses seeking to optimize their IT infrastructure and achieve sustainable growth. Our team of experienced professionals is committed to delivering tailored solutions that meet the unique needs of each client, fostering long-term partnerships built on trust, expertise, and excellence.
About The Role
We are seeking a highly skilled and motivated Senior Digital Marketing Executive specializing in SEO, automation, and analytics to join our dynamic marketing team. The ideal candidate will possess 5–7 years of comprehensive experience in digital marketing, with a strong emphasis on SEO strategies, automation workflows, and data-driven analysis. In this role, you will be responsible for driving organic growth, enhancing website performance, and supporting lead generation initiatives within the IT services sector. Your expertise will be instrumental in implementing innovative SEO practices, automating routine processes, and delivering actionable insights that align with Veritis’ strategic objectives.
Qualifications
The ideal candidate should have a minimum of 5–7 years of experience in digital marketing with a proven track record in SEO and analytics. Strong proficiency in on-page, off-page, and technical SEO is essential, along with hands-on experience with automation tools and workflows. Familiarity with Google Analytics 4, Google Tag Manager, and industry-standard SEO tools such as SEMrush, Ahrefs, or Screaming Frog is required. A good understanding of paid advertising platforms like Google Ads and LinkedIn Ads is preferred. Candidates should possess excellent analytical skills, a strategic mindset, and the ability to collaborate effectively with cross-functional teams. Experience in B2B marketing and IT services is advantageous, and knowledge of Python for automation and data analysis is considered a plus.
Responsibilities
As a Senior Digital Marketing Executive, your responsibilities will include managing and executing advanced SEO strategies to improve organic visibility and traffic. You will perform comprehensive keyword research, competitor analysis, and technical SEO audits, ensuring website content is optimized for both users and search engines. Implementing and managing SEO automation tools and workflows will be a core aspect of your role, enabling scalable and efficient SEO operations through automation of rank tracking, site audits, and reporting processes. Monitoring search engine algorithm updates and adjusting strategies accordingly will be vital to maintaining and improving rankings.
You will oversee analytics and tracking initiatives by managing Google Analytics 4 and Google Tag Manager, tracking user behavior, traffic sources, and conversions. Building dashboards using Looker Studio or Excel will facilitate insightful reporting and performance analysis. Your focus will be on optimizing website landing pages and content to enhance lead generation and conversion rates, identifying underperforming pages, and recommending improvements.
Supporting paid campaigns on platforms like Google Ads and LinkedIn Ads will involve monitoring performance metrics and providing actionable insights for optimization. Collaboration with content writers, graphic designers, and other SEO professionals will ensure that SEO strategies are seamlessly integrated with content and design efforts. Additionally, you will stay updated on industry trends and algorithm changes to adapt strategies proactively, ensuring continuous growth and improvement.
Benefits
Veritis Group Inc offers a comprehensive benefits package designed to support our employees’ professional and personal growth. Our benefits include competitive salary packages, health insurance, dental and vision coverage, and paid time off. We also provide opportunities for continuous learning through training programs, certifications, and industry conferences. Employees enjoy a collaborative and innovative work environment that encourages creativity and initiative. Additionally, we promote work-life balance through flexible working hours and remote work options where applicable. Our commitment to employee development and recognition makes Veritis an excellent place to build a rewarding career in digital marketing.
Equal Opportunity
Veritis Group Inc is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, or any other protected status under applicable law. We believe that diverse perspectives and backgrounds foster innovation and contribute to our success. All qualified candidates will receive consideration for employment without regard to these factors.
Click on Apply to know more.