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About The Company
Veritis Group Inc is a leading provider of IT solutions and consulting services, dedicated to delivering innovative technology strategies that empower businesses to achieve their digital transformation goals. With a strong focus on quality, customer satisfaction, and technological excellence, Veritis has established itself as a trusted partner for organizations across various industries. Our team of experts specializes in cloud computing, cybersecurity, data analytics, and digital marketing, ensuring comprehensive solutions tailored to each client’s unique needs. At Veritis, we foster a collaborative and inclusive work environment that encourages continuous learning and professional growth, enabling our employees to thrive and contribute to our mission of driving technological advancement.
About The Role
We are seeking a highly skilled and experienced Senior Digital Marketing Executive specializing in SEO, automation, and analytics to join our dynamic marketing team. The ideal candidate will possess a deep understanding of organic search strategies, automation workflows, and data analysis techniques to enhance our online presence and generate high-quality leads for our IT services. This role involves developing and executing comprehensive SEO campaigns, implementing automation tools to streamline processes, and analyzing performance metrics to inform strategic decisions. The Senior Digital Marketing Executive will collaborate closely with content creators, designers, and other marketing professionals to ensure alignment of SEO initiatives with overall marketing objectives. This position offers an exciting opportunity to influence the digital footprint of Veritis Group Inc and contribute to our growth trajectory through innovative marketing practices.
Qualifications
The ideal candidate should possess a minimum of 5–7 years of experience in digital marketing, with a strong emphasis on SEO, automation, and analytics. Proven expertise in executing on-page, off-page, and technical SEO strategies is essential. Experience with automation tools and workflows that enhance SEO productivity is highly desirable. Candidates should have hands-on experience with Google Analytics 4 (GA4), Google Tag Manager, and familiarity with SEO tools such as SEMrush, Ahrefs, or Screaming Frog. A solid understanding of paid advertising platforms like Google Ads and LinkedIn Ads is beneficial, especially in supporting integrated marketing campaigns. Knowledge of B2B and IT services marketing is preferred, along with excellent analytical and problem-solving skills. A degree in Marketing, Computer Science, or related fields is advantageous.
Responsibilities
- Perform comprehensive keyword research and competitor analysis to identify opportunities for organic growth.
- Optimize website content, metadata, and site structure to improve search engine rankings and user experience.
- Conduct technical SEO audits, identify issues, and coordinate their implementation with development teams.
- Monitor search engine algorithm updates and adapt SEO strategies accordingly to maintain and improve rankings.
- Implement and manage SEO automation tools and workflows to enhance efficiency and scalability.
- Automate rank tracking, site audits, reporting processes, and data extraction using scripts and tools.
- Manage Google Analytics 4 (GA4) and Google Tag Manager to track user behavior, traffic sources, and conversions.
- Build dashboards and reports using Looker Studio or Excel to visualize key metrics and insights.
- Analyze funnel performance, identify drop-offs, and recommend optimizations to improve lead conversion rates.
- Monitor and enhance organic lead generation efforts, focusing on improving landing page performance and conversion rates.
- Support paid advertising campaigns on Google Ads and LinkedIn Ads by monitoring performance and providing optimization insights.
- Collaborate with content writers, graphic designers, and SEO team members to align strategies and execute integrated marketing campaigns.
Benefits
Veritis Group Inc offers a competitive benefits package designed to support the well-being and professional development of our employees. Our benefits include comprehensive health insurance plans, including medical, dental, and vision coverage. We provide opportunities for continuous learning through training programs, workshops, and certifications. Employees enjoy a flexible work environment with options for remote work and flexible hours to promote work-life balance. Additionally, we offer performance-based incentives, paid time off, and a collaborative workplace culture that values innovation, diversity, and inclusion. At Veritis, employees are encouraged to grow their careers and make meaningful contributions to our company’s success.
Equal Opportunity
Veritis Group Inc is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all employees are valued and respected. We do not discriminate based on race, ethnicity, gender, age, religion, sexual orientation, disability, or any other protected characteristic. We believe that a diverse workforce enhances our creativity, innovation, and overall performance, and we are dedicated to providing equal employment opportunities to all qualified candidates.
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