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About The Company
Veritis Group Inc is a leading provider of innovative IT solutions and consulting services dedicated to empowering businesses through technology. With a strong focus on digital transformation, cloud computing, cybersecurity, and managed services, Veritis has established itself as a trusted partner for organizations seeking to optimize their IT infrastructure and operational efficiency. Our commitment to excellence, innovation, and client satisfaction has helped us build lasting relationships across diverse industries worldwide. We foster a dynamic and inclusive work environment that encourages continuous learning and professional growth, ensuring our team remains at the forefront of technological advancements.
About The Role
We are seeking a highly skilled and experienced Senior Digital Marketing Executive specializing in SEO, automation, and analytics to join our marketing team. The ideal candidate will have 5–7 years of hands-on experience in digital marketing, with a strong emphasis on organic search strategies, automation workflows, and data-driven analysis. This role is pivotal in driving the company's online visibility, enhancing website performance, and generating high-quality leads for our IT services offerings. The successful candidate will work closely with content creators, designers, and other marketing professionals to align strategies and execute campaigns that deliver measurable results. An in-depth understanding of SEO best practices, automation tools, and analytics platforms is essential to succeed in this position.
Qualifications
The ideal candidate should possess a minimum of 5–7 years of experience in digital marketing, with demonstrated expertise in SEO, automation, and analytics. A solid understanding of on-page, off-page, and technical SEO is required, along with experience in managing automation workflows and tools. Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and SEO tools like SEMrush, Ahrefs, or Screaming Frog is necessary. Familiarity with paid advertising platforms such as Google Ads and LinkedIn Ads is a plus. Candidates should have experience working in B2B or IT services marketing, demonstrating the ability to develop strategies that cater to professional audiences. A proactive attitude, analytical mindset, and excellent communication skills are vital for success in this role.
Responsibilities
As a Senior Digital Marketing Executive, your responsibilities will include:
- Perform comprehensive keyword research and competitor analysis to identify new opportunities and refine existing strategies.
- Optimize website content, metadata, and structure to improve search engine rankings and enhance user experience.
- Conduct technical SEO audits, identify issues, and coordinate their implementation with development teams.
- Monitor search engine algorithm updates and adapt SEO strategies accordingly to maintain and improve rankings.
- Implement and manage SEO automation tools and workflows to streamline rank tracking, site audits, and reporting processes.
- Utilize scripting and tools to automate bulk SEO updates, data extraction, and analysis, improving operational efficiency.
- Manage Google Analytics 4 and Google Tag Manager to track user behavior, traffic sources, and conversions.
- Build and maintain dashboards using Looker Studio or Excel to visualize data insights and report on campaign performance.
- Analyze funnel performance, identify drop-offs, and recommend optimization strategies to improve conversion rates and lead quality.
- Assist in managing paid campaigns on Google Ads and LinkedIn Ads, providing insights for ongoing optimization.
- Collaborate closely with content writers, graphic designers, and other marketing team members to ensure SEO strategies are integrated seamlessly with content and design initiatives.
Benefits
Veritis Group Inc offers a comprehensive benefits package designed to support our employees' health, well-being, and professional development. Our benefits include competitive salary packages, health insurance plans, and wellness programs. We also provide opportunities for continuous learning through training sessions, certifications, and industry conferences. Our flexible work arrangements and supportive work environment foster a healthy work-life balance. Additionally, employees have access to performance-based incentives and recognition programs that reward innovation, dedication, and achievement.
Equal Opportunity
Veritis Group Inc is an equal opportunity employer. We are committed to fostering an inclusive environment where all employees and applicants are treated with respect and fairness. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic. We believe that diversity drives innovation and excellence, and we are dedicated to creating a workplace that reflects our values of integrity, collaboration, and mutual respect.
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