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About The Company
Veritis Group Inc is a leading provider of innovative IT solutions and digital transformation services. Renowned for its commitment to excellence, Veritis specializes in delivering tailored technology strategies that enable businesses to achieve their objectives efficiently. With a strong focus on cloud computing, cybersecurity, data analytics, and enterprise solutions, the company has established a reputation for driving growth and operational excellence for clients across various industries. Its dedicated team of experts leverages cutting-edge technologies and industry best practices to ensure client success. Veritis Group Inc values innovation, integrity, and collaboration, fostering a dynamic work environment that encourages professional development and continuous learning.
About The Role
We are seeking a highly skilled and experienced Senior Digital Marketing Executive specializing in SEO, Automation, and Analytics to join our dynamic marketing team. The ideal candidate will possess 5 to 7 years of proven expertise in developing and executing comprehensive digital marketing strategies focused on organic growth. This role is pivotal in enhancing Veritis' online presence, optimizing website performance, and generating high-quality leads for our IT services. The candidate will leverage advanced SEO techniques, automation tools, and data analytics to drive measurable results. Collaboration with content creators, designers, and other marketing professionals will be essential to align strategies and ensure cohesive campaign execution. This position offers an exciting opportunity to contribute to the company's growth trajectory by implementing innovative marketing solutions and utilizing data-driven insights.
Qualifications
The ideal candidate should possess a robust background in digital marketing with a focus on SEO and analytics. A minimum of 5 to 7 years of hands-on experience in managing SEO campaigns, automation workflows, and data analysis is required. Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and SEO tools such as SEMrush, Ahrefs, or Screaming Frog is essential. Experience with automation tools and scripting for SEO operations is highly desirable. Candidates should demonstrate a strong understanding of on-page, off-page, and technical SEO practices, along with familiarity with paid advertising platforms like Google Ads and LinkedIn Ads. A background in B2B or IT services marketing will be advantageous. The candidate should possess excellent analytical skills, attention to detail, and the ability to work collaboratively within a team environment.
Responsibilities
As a Senior Digital Marketing Executive, your primary responsibilities will include managing and executing comprehensive SEO strategies to improve organic visibility and traffic. This involves conducting keyword research, competitor analysis, and technical SEO audits, as well as optimizing website content, metadata, and structure to enhance search engine rankings. You will oversee the implementation of SEO automation tools and workflows, automating rank tracking, site audits, and reporting processes to improve efficiency and scalability.
You will be responsible for managing analytics and tracking systems, particularly Google Analytics 4 and Google Tag Manager, to monitor user behavior, traffic sources, and conversions. Building dashboards using Looker Studio or Excel will be part of your role to visualize data insights. Additionally, you will analyze funnel performance, identify drop-offs, and recommend optimization strategies to boost lead generation and conversion rates.
The role also involves monitoring and optimizing landing pages for better performance, supporting paid campaigns by providing insights and suggestions for improvement, and collaborating closely with content writers and designers to ensure SEO strategies are effectively integrated into content and design initiatives. You will continuously stay updated with search engine algorithm changes and adapt strategies accordingly to maintain and improve search rankings.
Benefits
Veritis Group Inc offers a competitive compensation package along with a comprehensive benefits program. Employees enjoy health insurance, paid time off, and opportunities for professional development. The company fosters a collaborative and innovative work environment that encourages continuous learning and growth. Additionally, employees have access to training resources, industry certifications, and participation in cutting-edge projects that enhance their skills and career progression. Veritis promotes work-life balance and provides a supportive atmosphere where employees can thrive and make a meaningful impact within the organization.
Equal Opportunity
Veritis Group Inc is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all employees are valued and respected. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, or any other protected characteristic. We believe that diverse perspectives and backgrounds foster innovation and drive our success. All qualified candidates are encouraged to apply and will be considered based on merit and experience.
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