Digital Marketing Executive

Fastigo AI

full-time

Required skills

Adobe Creative Suite
affiliate marketing
automation tools
brand management
campaign management
Canva
content management
communication skills
content creation
content marketing
copywriting
CRM
CSS
digital marketing
Facebook Ads
Google Ads
Google Analytics
graphic design
HTML
HubSpot
lead nurturing
MailChimp
market research
marketing automation
marketing campaigns
Marketo
project management
SEM
video marketing
Wordpress

About the role

Website: fastigo.in
Job details:

Job Overview

We are seeking a creative and data-driven Digital Marketing Executive to join our dynamic marketing team. This role is ideal for someone with 1-2 years of experience who is passionate about leveraging digital channels to drive brand awareness, engagement, and growth in the technology sector.

Key Responsibilities

 Plan, execute, and optimize digital marketing campaigns across multiple channels including Google Ads, Facebook, Instagram, LinkedIn, and other platforms

 Manage and grow social media presence by creating engaging content, scheduling posts, and monitoring engagement metrics

 Develop and implement SEO strategies to improve organic search rankings and drive website traffic

 Create compelling content for blogs, email campaigns, landing pages, and social media platforms

 Monitor and analyze campaign performance using Google Analytics, social media insights, and other analytics tools

 Manage email marketing campaigns including list segmentation, content creation, and performance tracking

 Collaborate with design and content teams to produce high-quality marketing materials

 Conduct market research and competitor analysis to identify trends and opportunities

 Optimize conversion rates through A/B testing and landing page improvements

 Stay updated on the latest digital marketing trends, tools, and best practices

 Manage marketing budgets and ensure optimal ROI on all campaigns Required Qualifications

 1-2 years of experience in digital marketing, preferably in the technology or software industry

 Bachelor's degree in Marketing, Communications, Business, or a related field

 Hands-on experience with Google Ads, Facebook Ads Manager, and social media marketing

 Strong understanding of SEO, SEM, and content marketing principles

 Proficiency in Google Analytics and other web analytics tools

 Excellent written and verbal communication skills  Creative thinking with strong attention to detail

 Ability to work independently and manage multiple projects simultaneously

 Basic knowledge of HTML, CSS, and website content management systems (WordPress, etc.) Preferred Qualifications

 Experience with marketing automation tools (HubSpot, Marketo, Mailchimp, etc.)

 Knowledge of graphic design tools (Canva, Adobe Creative Suite)

 Understanding of B2B and B2C marketing strategies

 Experience with video marketing and multimedia content creation

 Certification in Google Ads, Google Analytics, or Facebook Blueprint

 Familiarity with CRM systems and lead nurturing processes

 Experience managing influencer partnerships or affiliate marketing programs Skills & Competencies

 Digital Campaign Management  Social Media Marketing & Management

 SEO/SEM & Content Strategy  Data Analysis & Performance Tracking

 Content Creation & Copywriting  Email Marketing & Automation

 Creative Problem Solving  Project Management & Organization

 Trend Analysis & Market Research  Brand Management & Positioning

Salary- 25-30k/month

Click on Apply to know more.

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